CASBAA Cares

Hong Kong, 6 December 2011 – Members of the multichannel TV industry in the Asia Pacific have rallied to raise more than US$72,000 for Plan International Hong Kong.

“We could not be more pleased with the generosity shown by individuals and organisations to support Plan International’s Early Childhood Care and Development Project benefitting underprivileged children in the Philippines,” said CASBAA CSR Committee Co-Chair, Doug Fraser of Australia Network.

James R. Murray, CEO of Plan Hong Kong said that “the partnership between CASBAA and Plan International Hong Kong demonstrates the value of professional associations such as CASBAA and its members who are committed to addressing the ills that affect children without access to the basics of good health, nutrition and education.”

Through a combination of individual and corporate donations along with a Top Table competition and silent auction during the annual CASBAA Charity Ball presented by Turner at the CASBAA Convention 2011, the Association raised much needed funds that will assist children living in poverty in the Philippines.

As part of CASBAA Cares, the partnership between CASBAA and Plan International Hong Kong supports over 5,600 children aged two to five living in rural areas of Masbate in the Philippines. 

Plan International is a leading development organisation specifically focussed on children, supporting more than 1.5 million kids and their families around the world.

About CASBAA – www.casbaa.com

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia for the past two decades. Spanning 17 geographic markets, CASBAA and its Members reach over 420 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

For enquiries, please contact:

Desmond Chung
PR & Communications Manager, CASBAA
[email protected]

Tel: +852 3929 1712

Adela Chen
Director, Marketing & Communications, CASBAA
[email protected]