Theme: Mobile Virtual Network Operators – maintaining a successful model
The MVNO concept is now well accepted in many parts of the world, but commercial progress develops at variable speed and intensity. What are the secrets of success in different regions and in different business areas? Is regional regulation the reason or local aspects of culture and business influence MVNOs’ style and service adoption? In Europe, MVNOs are gaining independence of their hosting MNOs by running their own service platforms. They may use several MNOs to get best-service or best-package for their subscribers, often addressing particular niche markets. MVNOs create a wide range of business models – but these models must be enduring and must provide positive profit margins.
Issue: India 2012 Article no.: 10 Topic: Mobile Data – A smart Approach to…