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CellMining wins SON contract with MegaFon

by david.nunes

CellMining wins SON contract with MegaFon

Tier 1 Russian operator will deploy CX-based SON
to optimize network and provide superior Quality of Experience

Caesarea, Israel—December 19, 2016 —CellMining Ltd, a leading provider of Self-Organizing Networks (SON) and subscriber network experience solutions, today announced that leading Russian mobile operator MegaFon has selected its Behavior-Based SON™ solution to optimize its network performance in the Moscow region and to help it deliver an exemplary subscriber experience.

“This new contract is a further affirmation that our unique subscriber experience-driven network optimization provides mobile operators with the competitive edge they need to retain customer loyalty,” said Greg Giora Snipper, CEO of CellMining. “With millions of subscribers across its 2G, 3G and 4G networks in Moscow, MegaFon has decided that CellMining offers the industry’s best SON solution, which can be flexibly deployed to deliver the excellent user experience its customers demand.”

“We are also providing MegaFon with the unique ability to detect low quality calls on 2G and 3G as well as on the VoLTE service it is currently launching,” he added. “We are very pleased that this contract gives us potential for growth.”

“We are pleased to announce our cooperation with CellMining. Its product offers us considerable flexibility and the ability to customize its algorithms to the needs of our Moscow region network,” said Alexey Semenov, Director of the Stolichny Branch PJSC MegaFon. “I am confident that this technology will help us to provide 24/7 quality management on the scale of the entire network. It means that we will be able to instantaneously react to unexpected network fluctuations, and continuously provide the best voice and data services to our clients.”

The decision to place the SON contract with CellMining was taken after an extremely rigorous and lengthy selection process during which products from several leading SON vendors—including network infrastructure vendors—were trialed on the operator’s network. CellMining’s multi-vendor, multi-technology SON capability was a key deciding factor in its selection. Another important consideration was that it provides subscriber-aware energy-saving modules—these deliver a safe way of reducing operating costs by selectively shutting down radio power when traffic levels are low, without risking any degradation in the subscriber experience.

About CellMining

CellMining provides mobile network operators and MVNOs with a unique toolset for optimizing user experience and network performance based on real-time metrics of subscriber data. The company’s ground-breaking Subscriber Network Analytics technology monitors subscriber experience data, identifies usage patterns, and reconstructs entire call and communication flows for individuals and business customer groups. CellMining has pioneered the integration of SON (Self-Optimizing Networks) with CEM (Customer Experience Management). This provides MNOs and MVNOs with a world-class solution to optimize their networks for subscriber experience excellence, improving against network KPIs, saving on operational and engineering costs, and reducing subscriber churn.

A forward-thinking startup, CellMining has drawn together an experienced team of industry professionals dedicated to solving business and technical challenges for leading carriers around the world.

CellMining Ltd. is headquartered in Caesarea, Israel. For more information, please visit http://www.cellmining.com/.

About MegaFon

MegaFon is the Russian federal telecommunications operator, occupying a leading position in the telecommunications market in Russia and the world. The company and its subsidiaries operate in all regions of Russia, in the Republic of Abkhazia, South Ossetia and Tajikistan. At the end of 2015 the total subscriber base was greater than 76.8 million.

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