Center Parcs chooses Music Angel Friendz portable speaker
The leading short-break holiday company ranges the pocket-sized portable speaker throughout its UK locations
17th September 2013 – London – Frequency, one of the UK’s best-known distributors of mobile phone accessories and audio products, has announced that Center Parcs, the UK’s leading short-break holiday company, has ranged the Music Angel Friendz portable speaker throughout its Sportique stores in four of its UK locations. Utilising a dedicated point of sale display, which showcases the products compact form, nine colour options and 120 hours battery life from a single charge, the Music Angel Friendz was chosen as the ideal portable speaker to suit the demographic of Center Parcs’ visitors.
Commenting on the ranging of the Music Angel Friendz, Nicole Mapplebeck, buyer for Nuance Group, which runs the Sportique concessions within Center Parcs, said, “We have been looking for some time for a portable speaker that would suit Center Parcs customers and as soon as we saw the Music Angel Friendz, we knew that it would be ideal. The combination of vibrant colours, excellent sound and build quality, long battery life and affordable £30 price point make it the perfect speaker for our visitors to sling in a backpack and take out for a days activity, yet still be able to listen to their music during their relaxation time.”
To support the product in-store, Frequency has provided a point-of-sale display, which highlights the products key USP’s whilst displaying the nine vibrant colours that are available. “The point of sale display was the major factor for us when making the decision to range it.” continued Mapplebeck. “In a fast-moving retail environment, the very essence of what makes a speaker such as the Music Angel Friendz unique can be lost amongst other, larger items. The POS developed by Frequency enables us to give the product excellent placement within the store and ensures that it is noticed by our customers.”
Mike Gregory, Head of Audio at Frequency, said, “We are delighted that Center Parcs has seen the potential that Music Angel Friendz offers. Not only is it small enough to easily transport around, the 120 hour battery life alleviates the need to carry around bulky charges or have to constantly change batteries. The added ability to daisy-chain multiple speakers gives the benefit for friends or families travelling together to increase the volume whilst listening to each others song lists.
The Music Angel Friendz is available now from Frequency with a UK SRP of £29.99 in nine vibrant colours: orange, red, green, purple, silver, blue, pink, lime and black.
For further information, visit – http://musicangel.net
About Frequency
Frequency is a global mobile accessory and audio distributor, supplying 50 countries worldwide with a full range of high quality accessory solutions for all leading handsets and devices. Established in 2002, Frequency has achieved year on year growth and was featured in the 2012 Sunday Times Profit Track 100 list as one of the UK’s most profitable privately owned companies. It is headquartered in Chessington, South London and now employs over 60 people across the UK, Scandinavia, Germany and Russia.
Frequency distributes a wide range of brands including Case-Mate, Olo, JAYS, thinksound™, Motorheadphones, blackbox™, Degauss Labs, Griffin, Motorola, HTC, Nextivity, Merkury, Juice, Music Angel Friendz, Native Union, TDK, iGrip and Vaja. For further information about Frequency Telecom and its vendors, please visit www.frequencytelecom.com.
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