Cigna launches new Global Health Options website
- Cigna redesigns Global Health Options website: www.cignaglobal.com
- Website reflects new global re-branding and customer centric focus
- Customers get immediate, user-friendly access to quick and individualised pricing and product information
Glasgow, April, 2012 – Cigna, a global leader in providing international health insurance to expatriates and other globally mobile individuals, has redesigned its website selling and servicing individuals’ international healthcare needs through its business unit known as Cigna Global Health Options.
The revamped site – www.cignaglobal.com – went live last month and features the company’s recent global re-branding, including a new logo and other design elements reflecting its customer and corporate mission. Direct from the landing page and throughout the decision-making and ultimately the purchase process, customers can now access quick pricing information and easily view “at a glance” product information.
“The refreshed site has a contemporary new look and feel which we believe will appeal to a global audience,” says Phil Austin, Head of Cigna Global Health Options. “This transformation is about continuing to evolve and strengthen every element of our proposition, opening up and extending dialogue with our customers and responding to what they’re looking for, and how we can facilitate their healthcare needs.”
The site was developed in line with customer usability feedback and also utilised the experience and successes learned from Cigna’s businesses and operations in the United States and elsewhere. Product enhancements and updated marketing collateral are also scheduled for imminent release.
“It’s by listening to our customers and making continuous improvements like our new website that we live out our promise to supporting the health and well-being of the individuals we serve with access to high-quality healthcare worldwide and best in class service,” said Austin.
Notes to editors:
The Cigna Global Health Options plan is designed for customers who want the flexibility of having easy access to high quality healthcare around the world.
- International Medical Insurance
- International Medical Insurance Plus
- International Health and Well-being
- International Vision and Dental
- International Emergency Evacuation
For more information, please visit http://www.cignaglobal.com
Cigna is a global health service company dedicated to helping people improve their health, well-being and sense of security. Cigna Corporation’s operating subsidiaries in the United States provide an integrated suite of health services, such as medical, dental, behavioural health, pharmacy and vision care benefits, as well as group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions and has approximately 70 million customer relationships throughout the world.
Cigna’s International division operates four business units: Health, Life & Accident (HL&A), Healthcare Benefits, Global Health Benefits and Individual Private Medical Insurance.