Home Page ContentPress Releases Cisco and Cable Thai Holdings Collaborate Towards Digital Future

Cisco and Cable Thai Holdings Collaborate Towards Digital Future

by david.nunes

BANGKOK – Oct. 13, 2010 – Cisco today announced that Cable Thai Holdings, a leading service provider that brings together 300 cable operators in Thailand, has installed Cisco® end-to-end switched digital video solutions for a world-class content-delivery system as it gears up for continued innovation in video and Internet Protocol technologies.

“We’re excited to be working with Cisco, as it is a globally recognized brand that stands for quality, and with our business moving into the digital space, Cisco is able to provide an infrastructure that allows us to combine all the content from various channels and send it to cable operators, reducing their content cost and helping to ensure that it is scalable and future-ready,” said Kasam Inkaew, president, Cable Thai Holdings Plc.

Cisco’s end-to-end video-content-delivery solution enhances the compression of the video signal into a digital format and transmits it via satellite from a central location in Bangkok to local cable television operators around the country. The platform provides access to authorized cable operators and is designed to be ready for high-definition streams while allowing for the flexibility to increase channels and extend to direct-to-home service for areas not serviced by the cable networks.

“Technology and the network have the power to change the way we live, work, play and learn. With this implementation Cable Thai Holdings, as the market leader in Thailand, can extend its leadership by delivering a high-quality media experience using new technologies to deliver the next-generation in content to its consumer base while expanding its revenue opportunities,” said Tatchapol Poshyanonoda, managing director of Cisco in Thailand.

In the broadcast world, optimizing bandwidth in the distribution channel is of utmost importance. Cisco MPEG compression is designed to deliver high-quality MPEG video while using limited bandwidth either in constant or variable bit-rate modes. The use of Cisco IP-based compression system and closed-loop statistical multiplexing will allow Cable Thai Holdings to deliver clean, sharp pictures.

According to Cisco’s Visual Networking Index, video will continue to exceed 91 percent of global consumer traffic by 2014, and 3-D and HD Internet video will make up 46 percent of consumer Internet video traffic.
About Cisco

Cisco, (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco products are supplied in Thailand by Cisco Systems International, BV, a wholly owned subsidiary of Cisco Systems, Inc.

Cisco, the Cisco logo and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.Contact Information:
Press Contact(s)
Supriya Addanki Cisco Systems, Inc. +65 6317 7145 suaddank@cisco.com
Investor Relations Contact(s)
Matthew Hardwick Cisco Systems, Inc. +44 20 8824 1970 mahardwi@cisco.com
Huey Miin Leong Cisco Systems, Inc. +65 6317 5650 hmleong@cisco.com

Cisco’s China R&D Center Celebrates Its 5th Anniversary
Cisco Greater China Advances Efforts to Further Drive Innovation and Localization Through Collaboration

SHANGHAI, October 12, 2010 – Cisco today held a grand ceremony to mark the 5th anniversary of the Cisco China Research and Development Center (CRDC). Established in 2005, CRDC has become the third largest R&D center for Cisco around the world. With more than 2,200 engineers working in five different sites (Shanghai, Hefei, Shenzhen, Suzhou and Hangzhou), the center helps develop innovative networking technologies and products for use in Cisco products in China and around the world.

As a key part of Cisco’s global research network, CRDC provides solutions for the company’s customers around the globe providing support for all the market segments in which Cisco operates. The center also partners with a number of leading local universities and research institutes on several areas including developing green technologies and producing products specifically to serve the local market.

“As Cisco’s engine for innovation, CRDC has fully demonstrated our long-term commitment to China through our five-year presence in the country. In line with Cisco’s global R&D strategy, CRDC now represents a global research center of excellence, providing innovative technologies, products and solutions for the global market,” said Owen Chan, Chairman and CEO, Cisco Greater China Theater. “Cisco will continue to work together with leading Chinese universities and other research partners on developing innovative solutions for both the local and international markets.”

In recognition of the strategic importance of China, Cisco established the Greater China Theater earlier this year allowing for a more focused strategy and breadth of resources to fully support the growth of the unique China market.

As part of Cisco’s commitment to being a trusted partner during China’s transformation, Cisco has reinforced its focus on developing solutions around the major market transitions happening in China; urbanization, cloud computing, SMB market development and the 3-network convergence.
Smart+Connected Community/city cloud:
Cisco will collaborate with more Chinese cities to create the Smart+Connected Communities to support China’s intelligent urbanization.
Cisco has signed a memorandum of understanding (MoU) with Chongqing and a Framework Agreement with Chengdu respectively on the city platform and the city cloud establishment to help achieve better city management and higher quality of life for residents.
The Smart+Connected Community initiatives in the two cities have the potential to be replicated in other Chinese cities.
Architecture play:
There are several major market transitions underway today: Collaboration, Video, Datacenter/Virtualization and Cloud. These market transitions, centered on networks, are fueling the evolution of the “Next Generation Internet,” which enable a much richer user experience that is increasingly collaborative, media-rich, personalized and mobile.
In line with its global priorities and initiatives, Cisco is investing in three technology focus areas, (borderless network, collaboration and datacenter/virtualization), to deliver the “Next Generation Internet.” Cisco will also continue to work closely with service providers in China to deploy the IP Next Generation Network Architecture.
Local partners will be included in the execution to ensure effectiveness and to support business growth.
SMB market development:
Cisco is putting strong focus on the SMB market and working closely with channel partners to advance the informatization of SMBs in China
For Cisco, collaborating with partners in China includes more specialized solutions and products designed for and in China with Chinese partners.
Cisco will recruit and train more local partners, as well as customize business models in order to deliver value added solutions to address the needs of SMBs in Tier-3 and Tier-4 cities

“Today’s event has further demonstrated our progress and confidence in China and we see vast opportunities for China to play a critical role in our globalization efforts as a whole. CRDC will continue to play an important part in ensuring we continue to innovate as we execute on our growth opportunities with increased speed, scale and agility,” Chan concluded.

Press Contact(s)
Marc Musgrove Cisco Systems, Inc. +1 408 525 6320 mmusgrov@cisco.com
Jason Xu Cisco Systems, Inc. +86 10 8515 5254 jasxu@cisco.com

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