Civolution’s Industry-Leading Audio Watermarking Unit Acquired by Kantar Media
Civolution to focus on two core strategic growth media segments
Eindhoven, 16 October 2014 – Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, has reached agreement to transfer its audio watermarking unit to Kantar Media, a world leader in audience measurement. This transaction, which is scheduled to close in Q4 2014, will enable Civolution to focus on two key growth markets – media protection and media data intelligence.
Civolution’s audio watermarking technology is recognised as world leading and is deployed in hundreds of TV channels worldwide for the purpose of audience measurement and second screen synchronization. The watermarking unit will be transferred under the leadership of Jean-Michel Masson.
The deal will strengthen Kantar Media’s audience measurement technologies and open up new and exciting opportunities around second screen activation for the firm. The acquisition will build on Kantar Media’s significant global presence and activities in digital audience measurement across all media in 60+ countries.
“We have long admired the expertise and skills of Jean-Michel and his team,” commented Richard Asquith, Global CEO, Kantar Media Audiences. “In joining Kantar Media, they will strengthen our suite of technology to measure audiences for content across all devices in all formats.”
“We are very pleased to have reached agreement with Kantar Media to be the new home for our great audio watermarking team and products,” said Civolution CEO Alex Terpstra. “The marriage of Kantar Media’s vision for the industry and our cutting-edge technology is a very strong basis for further growth.”
Civolution will now create strong and clear focus on two key strategic business areas, organised in two separate business units:
– NexGuard Forensic Watermarking, which is witnessing a significant uptick in traction, for protecting both professional and consumer streaming and download services, and device integrations.
– Teletrax TV Network Services, leveraging Civolution’s world-leading broadcast monitoring infrastructure, will deliver on the promise of the fast-increasing adoption of TV synced advertisements and a wide array of data triggers and broadcast analytics services.
Civolution (www.civolution.com) is the leading provider of technology and solutions to identify, manage and monetize media content. The company offers an extensive portfolio of cutting edge digital watermarking and fingerprinting based applications for media interaction (accurate and real-time video synchronization for 2nd screen and smart TVs), media intelligence (audience measurement and media monitoring for television, radio and internet) and media protection (content filtering and forensic marking of media assets in pre-release, digital cinema, payTV and online). Follow us on Twitter: @Civolution.