Clarity Learning Systems extends popular 4 Zones™ of Customer Engagement account model with launch of cloud-based mobile application
DUBLIN, Sept. 3, 2014 – Clarity Learning Systems, Ltd., a leading provider of consulting, training and coaching for pharmaceutical and medical device field force teams, today announced the launch of a new SaaS, mobile application; further extending usage of its popular 4 Zones™ of Customer Engagement account management model and process.
The cloud-based application supports iPad, PC and mobile device access and contains basic and advanced libraries of best practice training content for B2B, consultative account management. The 4 Zone application also provides coaching advice for troubleshooting of common account challenges. “The time is right to provide pharma and medical device field forces with the learning and coaching they need, when and where they need it,” said Chris Deren, President and CEO of Clarity. “Now, teams can truly leverage elearning the way it was meant to be served up for a mobile community; in bite-size chunks, using engaging content that resolves around the way they work and helps them build strategic account relationships,” Deren continued.
The 4 Zones™of Customer Engagement mobile application will be updated quarterly and offered on a yearly subscription basis. A content management portal is also provided giving clients the ability to publish custom content and best practices. “Perhaps the most asked for and anticipated set of functionality we are releasing is the ability for training staffs to generate detailed reports, providing a better visibility into how well field teams are adjusting to new B2B, consultative approaches, Deren added. “Learning and Development teams will now be able to determine where in the account process field teams are succeeding and where they are stuck, with which type of stakeholders on which topics and at what stage of the opportunity cycle. This will inform both future learning direction and validate existing training investments. And with no software to purchase and host, Clarity clients can focus on the #1 training task at hand; getting field teams to make the shift from tactical to B2B, consultative customer interactions,” Deren added.
About Clarity Learning Systems, Ltd.
Clarity Learning Systems, Ltd. is an Irish based company with US offices in New York, NY and a leading provider of consulting, training and coaching solutions for life science and medical device field force teams. All Clarity offerings are tailored to the specific needs of each client and each sales channel. Clarity Learning System’s team of seasoned executives bring extensive backgrounds and expertise to the task of helping life science and medical device manufacturers embrace and execute against new commercial models and patient-centric approaches. Headquartered in Dublin, Ireland, Clarity Learning Systems serves top-tier life science and medical device clients around the world with Clarity programs rolled out in more than 22 countries. Additional information can be found at www.claritylearningsystems.ie or by calling 917-546-6750 in the U.S. and +353-1-234-3702 in Europe.
