ClickSquared Expands European Presence, Forms Strategic Partnership With UK-based Celerity
· Celerity to offer ClickSquared’s Cross-Channel Marketing Hub
· ClickSquared brings SaaS cross-channel campaign management to mid-enterprise
· Combined offering provides immediate measurable business value
BOSTON, Mass., LONDON and MIDDLESBROUGH, UK, 7 January, 2013 –
ClickSquared, a global provider of SaaS cross-channel campaign management software and email services, today announced a strategic worldwide partnership with leading marketing services provider, Celerity. Celerity, part of the Howard Hunt Group, specializes in data management, multi-channel digital marketing, cross-media communication and direct mail and print solutions.
ClickSquared’s Cross-Channel Marketing Hub allows Celerity to provide its clients with a cloud-based, enterprise-class campaign management solution that offers email and mobile delivery, customer intelligence tools, customer scoring and ready-to-deploy social apps. The Hub will complement Celerity’s CRM consultancy products and services with an easy to use cross-channel campaign management platform that allows marketers to measurably drive revenue growth for their companies.
“We believe the future is in the cloud and ClickSquared’s Cross-Channel Marketing Hub is an ideal solution for the mid-enterprise marketer that struggles with the complexity of managing multiple marketing applications and consolidating and understanding customer data while operating under tight budget constraints. By combining the features and functionality of ClickSquared’s Hub with our best-in-class marketing programs and data solutions, we can provide clients with a robust, integrated offering that eliminates the need to maintain multiple standalone platforms,” said Jason Lark, managing director, Celerity. “Beyond its platform, we found ClickSquared’s depth of marketing knowledge, email delivery expertise, data management acumen and understanding of systems integration to align nicely with Celerity’s core strengths.”
“We are excited to welcome one of Europe’s most respected marketing services firms to our strategic partner program and expand our worldwide presence,” said Wayne Townsend, CEO at ClickSquared. “Celerity’s highly successful database development, systems integration, analytics and strategic CRM consulting capabilities make it an ideal partner for ClickSquared. Together, we will provide an affordable, quick to deploy, cross-channel marketing solution that generates immediate, measurable business value for the mid-enterprise marketer.”
For additional information on ClickSquared’s Partner Program, please visit www.clicksquared.com/partners.
ClickSquared is the only company offering SaaS cross-channel campaign management software, enabling B2C marketers to design, manage and deliver data-driven marketing programs across email, social, mobile, direct mail, survey, and web channels without the cost and complexity of “big software” and multi-vendor integrations.
ClickSquared’s Cross-Channel Marketing Hub and value added services provide fast time-to-value, capture marketing efficiencies, deliver high ROI and create lasting value for organizations of all sizes.
ClickSquared has helped to build some of the world’s best known brands including ARAMARK Parks and Destinations, The Boston Celtics, Miami Dolphins, Dr Pepper Snapple Group, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Lenovo, Leading Hotels of the World and Santander. ClickSquared has offices across the United States, including its headquarters in Boston, Massachusetts as well as offices in the United Kingdom. For more information, call +1.857.246.7800 or visit http://clicksquared.com/ or via the links below: