Code Worldwide Positioned as Visionary in Leading Analyst Firm’s Magic Quadrant
London, New York, 15 February 2012 – Code Worldwide has been recognized as ‘Visionaries’ in Gartner’s ‘Magic Quadrant for Marketing Resource Management’ (MRM) issued on 30th January 2012 by Kimberly Collins. The report States that The MRM market continues to mature based on the definition that MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.
For its Magic Quadrant, Gartner defines ‘Visionaries’ as those who ‘have a strong vision for applying technology to MRM-related issues, but have not yet mobilized resources or developed a robust business model for global expansion on a large scale. A Visionary vendor is a market thought leader and an innovator in one or more of the five competency areas of MRM. Visionaries will need to grow more to achieve sufficient scale in the MRM market, and to provide more-consistent execution, to become leaders.’
“We believe our position as ‘Visionaries’ confirms our mission and affirms our belief that technology is changing the marketing and advertising industries for the better,” said Matt McNeany, CEO of Code Worldwide. “We founded Code to help our clients be more efficient and effective through technology and we’ll continue to innovate and enhance our products to achieve this.”
Matt continued, “It’s clear that today you can’t talk about marketing without talking about technology. Clients and their agencies need partners who speak both ‘Brand’ and ‘Tech’ fluently and who believe in the creative and entrepreneurial opportunities that this new discipline is generating. We are delighted to be included in Gartner’s Magic Quadrant for MRM, and most of all grateful to the clients who have believed in us and allowed us to help shape their businesses.”
For more information about Code visit www.codeworldwide.com or visit our blog at www.blog.codeworldwide.com
About Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Code Worldwide
Code Worldwide are Creative Technologists specializing in marketing production automation. They have offices in London, New York and the Ukraine. Key clients include Nissan, London 2012, PWC and Boots, as well as agencies such as TBWA and DDB.
Contacts
Michelle.brown@codeworldwide.com Tel +44 777999397
