comScore Selected as Web, Mobile and Video Analytics Provider for UK Broadcaster
LONDON, Nov. 12, 2014 – comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that comScore Digital Analytix has been selected by the BBC as the source of analytics across the entirety of its digital content, including web, mobile and video content for both domestic and global services.
“In an increasingly fragmented digital media environment, Digital Analytix provides the ability to understand the entire user experience across different consumer devices at a granular level. Through a streamlined analytics platform, comScore helps organisations take action on data insights and improve the end user experience,” said Mike Read, SVP and Managing Director for comScore in the UK. “To be selected by the BBC underscores comScore’s expertise in delivering advanced technical solutions that help leading global brands maximise the full value of their digital assets.”
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.