Comviva to Power Orange Jordan’s Color Ring Back Tone Services
Dubai, June 01, 2011 – Comviva, the global leader in providing mobile solutions beyond VAS, today announced that it has partnered with Orange Jordan, the sole integrated telecom operator licensed to provide 3G+ services in the Kingdom to offer Color Ring Back Tone (CRBT) services. With this new service Orange subscribers can reflect their personality and emotions by playing different ring back tones for different callers. With Comviva’s CRBT service, subscribers can replace the ring tone that callers normally hear with a personal choice of music or audio content – bringing a more enjoyable calling experience to their subscribers.
Manoranjan Mohapatra, CEO, Comviva said, “We are committed to bringing innovative value-added services that enrich the lives of people across markets globally. We are excited to have Orange Jordan as our customer and about the prospects of working with them to deliver new and exciting infotainment services to their rapidly growing customer base. CRBT has enjoyed enormous success with operators throughout the Middle East and we are confident of replicating its success with Orange Jordan.”
“The service will bring a livelier call experience for callers to Orange subscribers in Jordan. This is a perfect offering for our subscribers as they can change their ring back tone based on user mood and context, or use the varied features to gift or copy a ring back tone. In today’s dynamic world, we want to make Orange the natural choice for value added services. CRBT is yet another service that would redefine the calling experience for our subscribers and would boost our current market share,” explained Mohamed Benhamadi, Portal & Contents Marketing Director, Orange Jordan.
“Among the varied portfolio of mobile music offerings, ring back tones have achieved killer application status with mobile subscribers in many markets worldwide. CRBT constantly evolves, creating long-term customer stickiness and providing a sustainable revenue stream for operators. By enabling a high level of service personalization, CRBT taps into user creativity enhancing loyalty,” added Sabri Amireh, VP, Middle East and North Africa, Comviva.
Comviva’s Color Ring Back Tone (CRBT) has witnessed huge success with over 13 million subscribers on a single operator network and deployed by over 20 operators across the globe. Comviva has continuously enhanced its CRBT offering to maintain subscriber stickiness, introducing ‘Star 2 Copy’ to simplify usage, ‘A Party Caller Tunes’ to provide callers with a choice of tune and AdsRBT to promote subscriber-relevant brands and enable subsidized service usage. Handset and SIM independent, CRBT is available to all subscribers, whether prepaid, postpaid, fixed or wireless.
About Orange Jordan
Orange Jordan is the first integrated telecom operator licensed to provide 3G+ services in the Kingdom. It is a brand of France Telecom Group, one of the world’s leading telecommunications companies. It now serves more than 2.3 million subscribers with appropriate communication technologies, at affordable prices, and world-class service. For more information, please visit http://orange.jo/en/about-orange-jordan.php
Comviva is the global leader in providing mobile solutions beyond VAS. With an extensive portfolio of solutions spanning VAS infrastructure, application delivery platforms and customer-facing applications, Comviva enables mobile service providers to enrich mobile users’ lives, whilst rationalizing costs, accelerating revenue growth and enhancing customer lifetime value. Comviva’s solutions are deployed by service providers in over 85 countries and power services to more than 650 million mobile subscribers globally. For more information, please visit www.comviva.com
Siddharth Kumar/ Sundeep Mehta
Comviva Technologies Limited
T: + 91 124 481 9000