Conexance acquires US firm, Marketing 1by1
With this takeover, Conexance reinforces its positioning on the web
and makes inroads into the international market
Conexance, a firm specialised in customer knowledge and shared databases, has acquired Marketing 1by1 and its SaaS software solutions, Campaign 1by1 and Web 1by1. This strategic move allows Conexance to offer a comprehensive proprietary range of solutions and to develop its activities internationally, most notably by entering the US market.
As a result of the takeover, the company, which already uses the SaaS marketing automation solution under the Conex1by1 brand, becomes the owner of all brands, software, source code and intellectual property relating to the two solutions for all countries. Conexance has also acquired the customer portfolios built up by the two solutions, allowing it to position itself in the United States.
The Campaign 1by1 and Web 1by1 marketing solutions allow e-stores to refocus their marketing efforts by implementing multichannel automated loyalty-building scenarios, which improve loyalty-building performance by 40%.
Aimed primarily at SMEs seeking to optimise their loyalty-building process and prompt second purchases, Conexance’s solutions are high-value-added tools for distance selling, e-commerce and retail that offer an immediate return on investment.
Indeed, the solution based on targeting or retargeting allows web users who have already made a purchase to receive product offers tailored to their needs and expectations, as identified through their commercial transactions – these can be received when they are discarding their shopping basket, on their birthday, in a message thanking them for their purchase or when they are surfing the web – thus drawing them back into the purchasing process. The Conexance offering also allows clients to launch targeted and personalised direct marketing campaigns at product level.
In addition, this subscription-based solution is very easy to implement, thanks in particular to multichannel message circulation (email, postal, web or telephone).
Conex1by1 was nominated in the Best Technological Innovation for Email Campaigns category at the 2012 E-Marketing Awards
According to Didier Farge, President of Conexance, “for Conexance, the acquisition of Marketing 1by1 is the next step in its offensive web strategy and allows us to combine customer knowledge gathered from transactions with predefined scenarios. This is an approach that has been hotly anticipated by clients and which allows Conexance to develop its business internationally, while shoring up its offering for e-stores and retail.”
To optimise its launch on the US market, Conexance has already signed a distribution agreement with Matt Bailey, the founder of Site Logics, which specialises in web marketing. The primary role of Site Logics will be to sell the solution to current clients, prospective new clients and follow up leads. Technical support will be provided by a local Conexance team.
A simplified joint-stock company founded in 2006 with capital of €400k.
Conexance is an innovative company specialised in customer knowledge and the prediction of purchasing behaviour based on proprietary statistical models. Conexance’s solutions help improve the prospection and loyalty-building performance of companies.
As the market leader in shared behavioural databases, Conexance offers high-affinity mailing-list rental, segmentation, behaviour prediction and email enrichment services, as well as the use of SaaS e-CRM solutions that allow customer databases to be optimised, relationship marketing campaigns to be managed using campaign scenarios, and multichannel retargeting operations to be performed.
The company’s shareholders are its managers and the Xange Capital and Turenne Capital investment funds.
Conexance is ranked by Entreprendre magazine as one of the top-100 French companies for the future. At the end of 2009 it received the Entrepreneur of the Year Award for the Nord-Pas de Calais Region in the Entreprise d’Avenir (Companies for the Future) category