|Content Discovery in the 3G Era – Discovering Content
|Chief Executive Officer
Luke Conroy (BA, BAI) is the Chief Executive Officer of ChangingWorlds Ltd. Luke has more than 20 years of experience in the international hi-tech software industry. He served previously as the Head of Sun Microsystems Ireland, where he was responsible for the successful growth of Sun’s European Software Centre: the centre is the largest software engineering investment by Sun outside of North America. Prior to Sun, Luke led the development of Siemens’ Irish Software Centre and served as the Director of Sales and Marketing for Baltimore Technologies.
The use of mobile communications devices to access data is growing slowly. This is due, in large part, to the small screen size and the lack of specialised systems to access and present information more effectively on these devices. A series of personalised content discovery techniques can focus the mobile user’s search for relevant information based upon his past usage, the context of his query or even the preferences of other, similar, users. This results in faster, more efficient, access.
Curiosity has driven people to explore their surroundings, investigate the unknown, and ultimately leave the confines of Earth to explore the solar system. We see this craving for knowledge, information, or content everywhere; television, radio, newspapers, magazines, music, gaming and the Internet all cater for every unique taste. Information tends to be addictive, the more you have, the more you want.