ControlCircle selects Clevertouch for PR,
social media & marketing automation programme
Leading UK provider of managed and cloud-based services selects
integrated consultancy to deliver a thought leadership programme
Clevertouch has been appointed to elevate the ControlCircle brand through a consistent thought leadership programme incorporating PR, social media and marketing automation. The programme will build content aimed at the company’s CIO audience, for both outbound (email) and inbound (PR/SM) activity.
ControlCircle offers strategic and technical outsource solutions to businesses that require flexibility and scalability. The company provides data centre services globally, with headquarters located in Canary Wharf. The campaign will focus on positioning ControlCircle as mission-critical IT partner to the Chief Information Officer. The programme will build content with ControlCircle’s portfolio of brand names, including RSPCA and Rightmove, as well as partners such as VMware and NetApp, to name a few.
“We chose to partner with Clevertouch because of its background in technology marketing and its unique, joined-up approach to providing an inbound and an outbound strategy,” said Carmen Carey, CEO, Control Circle.
“ControlCircle has ranked three years consecutively in the Sunday Times Top Track and has a fabulous portfolio of customers, many of which are number one in their sectors,” says Ilona Hitel, Head of Inbound Marketing at CleverTouch. “The campaign has so much potential for thought leadership content, given the expertise among the ControlCircle team and its network of clients and partners. We look forward to seeing the results.”
The contract kicks off this month, with the first campaign focusing on the topic of disaster recovery. It will be led by Ilona Hitel and Thea Parnell.
Clevertouch is a joined-up-marketing consultancy with a broad portfolio of clients in the B2B and B2C sectors, including Trend Micro, Wincanton and Reed Elsevier. It works with the best of marketing technology partners, such as Eloqua, and Silverpop.
With years of in-house and agency marketing experience, Clevertouch helps organisations accelerate their business growth by focusing on sales and marketing alignment, prospect and customer understanding and the intelligent use of marketing technologies. Clevertouch enables businesses to grow through smarter joined-up-marketing encompassing the four disciplines of inbound, outbound, online and offline.
ControlCircle is a privately owned company, founded in 2001 to provide solutions ranging from secure hosting and global connectivity to managing all security, networking, server and database technologies covering a full range of market sectors.
The company offers highly skilled and vastly experienced data specialists who design and support resilient enterprise hosting solutions, built on highly available platforms backed by ultra reliable support.
Customers include many of the World’s largest online businesses and blue chip companies in the banking, legal, accounting and commercial sectors. They rely on our industry knowledge, technical expertise, innovation, accuracy and skilful team management.
For more information please contact Thea Parnell on 07872 464469 or email [email protected]