CRM Partners enters the United Kingdom
Expansion in UK market builds on successes in German & the Dutch markets
Barneveld, 10 March 2015 – CRM Partners, a specialist in customer engagement and implementing the Microsoft Dynamics CRM platform, is expanding into the United Kingdom. This expansion is a major step forward in the company’s international growth strategy. By entering the UK market, CRM Partners can expand its services, and better serve its current customers which operate internationally. The customer engagement specialist has already been serving a number of leading customers in the UK from its head office in the Netherlands, including Kverneland Group, a leading international company developing, producing and distributing agricultural machinery and services.
Strong agricultural focus
Two key reasons for expanding into the United Kingdom are to tap into the growth potential of CRM in the agricultural sector and a request from Microsoft to enter this market. CRM Partners has a specific focus on three sectors: agriculture, finance and membership organisations (e.g. trade unions, industry associations, charities). Organisations in these sectors are given access to a wide range of services, solutions and knowledge via unique labs. In the Netherlands and Germany, CRM Partners has already earned its spurs with this specific sector approach. Four years ago, CRM Partners took its first international steps by entering the German market. The German agricultural sector has a major influence on the world economy and offers many opportunities in the area of CRM for agriculture.
Emiel Putman, Managing Partner at CRM Partners: “The concepts behind customer relationship management are becoming increasingly popular throughout Europe. After all, personal contact and engagement with your target group is a key success factor, and CRM is the motor in this. For a long time now it has been more than just a digital rolodex – it is truly a solution and philosophy which stimulates engagement with the target group. This is a global trend and it is notable that each country is at a different stage of maturity in this respect. The British market offers plenty of opportunities.”
About CRM Partners
Customer Engagement – this is what the CRM Partners team enables. Personal contact during each customer interaction – at all times, in all locations and by each channel – is the key to success in this. CRM Partners is a market leader in the Netherlands in the area of customer engagement with the Microsoft platform. With business consultancy, training and technical support, it helps companies achieve full integration of customer engagement in their business processes. CRM Partners focuses on three markets: Agriculture, Finance and Members. Organisations in these sectors are given access to a wide range of services, solutions and knowledge via unique labs. CRM Partners has offices in the Netherlands and Germany. Businesses who have already chosen CRM Partners include Bayer CropScience, Kverneland Group, Nutreco, AkzoNobel, Kramp Group and Nuscience. For more information, please visit http://www.crmpartners.com/
CRM Partners is Microsoft Certified Gold CRM Partner and is a member of the President’s Club and the Inner Circle of Microsoft Dynamics. In 2013, CRM Partners was nominated as CRM partner of the year finalist and Country partner of the year finalist, and was awarded the Partner of Western Europe Award.
