CSR Showcasing Innovations that Redefine the Mobile Experience at Mobile World Congress
Demonstrations Highlight CSR Indoor Location, Bluetooth® SMART and Audio-Visual Solutions
Cambridge, UK and San Jose CA, USA – 23 February 2012 – At the Mobile World Congress 2012 conference and exhibition next week, CSR plc (LSE: CSR; NASDAQ: CSRE) will showcase many of the company’s latest innovations and technology solutions, with a number of public and private demonstrations scheduled to illustrate how CSR is redefining the mobile experience in a variety of smartphones, tablets and other mobile products and technologies from the world’s most popular brands. CSR will be showing the exciting Bluetooth® SMART and Wi-Fi® wireless connectivity, indoor and outdoor location and rich audio-visual capabilities of its latest hardware and software innovations, including the latest SiRFstarV™, CSR6000™, CSR8000™, CSR8600™, CSR Synergy™ for Android™, aptX®, COACH®, DirectOffice™ and other CSR offerings in the CSR booth (Stand 4.0HS27).
“Mobile World Congress gives us the opportunity to present concrete examples of how our innovations and technologies are redefining the mobile experience through enhanced wireless connectivity, ubiquitous location awareness and rich audio-visual capabilities,” said Kanwar Chadha, Chief Marketing Officer for CSR. “Our latest innovations in indoor location technologies, Bluetooth low energy, document imaging and Wi-Fi are creating many opportunities for our customers to develop a broad range of exciting new user experiences, enabling a variety of mobile and consumer electronics products to be combined with novel services and applications to enhance the connected life.”
Mobile World Congress 2012 attendees at the CSR booth will be able to experience first-hand one of the industry’s most exciting technological advancements – true indoor navigation, which is made possible by the revolutionary SiRFstarV™ architecture and SiRFusion™ platform. A self-learning, end-to-end location platform that “fuses” multiple satellite and other radio signals, sensor inputs and other location data, SiRFusion technology enables mobile devices using the SiRFstarV architecture to constantly provide extremely reliable and accurate positioning, indoors and out. CSR will demonstrate this breakthrough capability using a pre-production SiRFstarV device in a smartphone.
CSR will demonstrate one of the industry’s best implementations of Bluetooth SMART technology, a new wireless connectivity solution for smartphone accessories that can operate for as long as 10 years on a single set of AA batteries and which is positioned to revolutionise the mobile industry.
CSR will highlight its Wi-Fi connectivity solutions for mobile phones with a demonstration of Wi-Fi-Direct™ connectivity for easy peer-to-peer sharing of any content on Android, Linux™ and RTOS platforms running simultaneously with Bluetooth high speed. CSR will also demonstrate the capabilities of its CSR6000 Wi-Fi chipset to support concurrent AP/STA/WFD operations, which enable exciting new mobile applications by allowing simultaneous Wi-Fi and Wi-Fi Direct connectivity.
CSR will also show how its Wi-Fi technology can enable drivers to manage smartphone features using their vehicles in-dash touchscreen system or steering wheel switches in a demonstration featuring the new SiRFprimaII™ automotive infotainment platform running RealVNC connectivity software to automatically detect, access and control virtually any smartphone.
In addition, CSR will be demonstrating its revolutionary technology for digital cameras, a feature that is becoming a key differentiator for smart phones. CSR will be highlighting the enhanced imaging capabilities of its digital camera platform even in low-light conditions and its smooth, steady video using Digital Video Stabilization (DVS) technology, a real-time compensation solution for hand shake or tilting of the camera. The latest COACH product line is designed to power the growing breed of “Hybrid” CMOS sensor cameras, as well as CCD-based cameras, and to enable excellent still and Full HD video capture. Furthermore, its enhanced video engine delivers improved detail resolution of video content while enabling a 40% smaller file size and improved compression for real-time web connectivity.
CSR will provide the first demonstration of its new DirectOffice™ Mobile Print software for mobile phones, which makes it easy to print to existing printers. DirectOffice Mobile Print software automatically finds the printer on the network, performs document conversion on the mobile device and produces high-fidelity, PC-quality printing.
CSR will showcase a range of aptX® enabled peripheral and source devices from manufacturers including Samsung, Motorola, Nokia, Sennheiser and Sharp. aptX audio coding technology enables CD-quality Bluetooth wireless audio and has been adopted by many of the world’s leading consumer electronics brands to ensure their users have the best listening experience possible.
CSR will also demonstrate a number of other technology solutions that help bring seamless wireless connectivity, ubiquitous location and rich, immersive high-fidelity audio and visual experiences to a variety of mobile devices.
Appointments at the CSR booth are by invitation only. Please email external.communications@csr.com if you would like to arrange an appointment.
About CSR
CSR is a global provider of innovative silicon and software solutions for the location-aware, media-rich, cloud-connected world. Our platforms are optimised for the automotive navigation and infotainment, digital cameras and imaging, connected home infotainment and wireless audio markets. We provide solutions to complex problems in the audio-visual, connectivity and location technology domains across a broad range of markets, with a technology portfolio that includes GPS/GNSS systems, Bluetooth®, Wi-Fi®, FM, NFC, aptX™ and CVC™ audio codecs, JPEG, MPEG, H.264 imaging, IPS printing, microcontrollers, DSPs and broadband receivers. CSR’s technology solutions and market platforms enable its customers to deliver a superior user experience and are adopted by leaders in the auto, computer, home and mobile markets. More information can be found at www.csr.com. Keep up to date with CSR on our blog, or follow us on Twitter at twitter.com/CSR_plc.
