Home Page ContentPress Releases DCC stocks HP Experience Store with WD products

DCC stocks HP Experience Store with WD products

by david.nunes


DCC stocks HP Experience Store with WD products

8 August 2011

The HP Experience Store, a unique concept store located in the prestigious

Sandton City shopping mall in Johannesburg that enables customers to

experience all of the technologies Hewlett Packard (HP) has to offer, is now

showcasing the Western Digital (WD) product range alongside HP’s products.

This will enable customers visiting the store to view and purchase the wide

range of WD solutions to augment their computing experience with high

quality storage and backup devices.

The WD products will be supplied to the HP Experience Store by local

distributors Drive Control Corporation (DCC). Says Anamika Budree, Retail

Manager at DCC: “This move provides us with the opportunity to further

extend the WD reach to the retail market. Partnering with the HP Experience

Store is part of our long-term strategy to reach local consumers with WD’s

world-leading products and solutions.”

The store will be stocking the entire range of WD consumer products, from

small capacity external hard disk drives to internal drives and Network

Attached Storage (NAS) drives. The store will also supply specialist WD

drives to customers on demand.

“The HP Experience Store has been designed as a destination store for people

who not only want to purchase computers and computing equipment, but also

for those who want to keep in touch with cutting edge technology. We offer

first to market products as well as prototype devices to keep our customers

up to date on technology developments,” says Louis Caalsen from the HP

Experience Store. “Since WD manufactures internal and external branded HP

drives, there was an existing partnership, so it made sense for us to extend

our offering to give our customers more choice of top quality storage


“Storage has become a vital aspect of modern computing. There is so much

information being generated on a daily basis that backup has become all

important for business continuity. Added to this is the growing need for

home consumers to have greater capacity to store personal data such as

music, movies and digital photographs. WD offers top quality solutions to

meet these demands, and by stocking their products we are catering to the

needs of our customers,” he adds.

“The WD brand is well known internationally for its robust products, from

entry level through to high end devices. By partnering with HP Experience

Store we are driving greater brand awareness and improving accessibility to

these products,” Budree concludes.

Western Digital products are available at the HP Experience Store


Drive Control Corporation

Anamika Budree

Retail Manager

Tel: 011-2018927

Email: anamikab@drivecon.net


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