DCC stocks HP Experience Store with WD products
8 August 2011
The HP Experience Store, a unique concept store located in the prestigious
Sandton City shopping mall in Johannesburg that enables customers to
experience all of the technologies Hewlett Packard (HP) has to offer, is now
showcasing the Western Digital (WD) product range alongside HP’s products.
This will enable customers visiting the store to view and purchase the wide
range of WD solutions to augment their computing experience with high
quality storage and backup devices.
The WD products will be supplied to the HP Experience Store by local
distributors Drive Control Corporation (DCC). Says Anamika Budree, Retail
Manager at DCC: “This move provides us with the opportunity to further
extend the WD reach to the retail market. Partnering with the HP Experience
Store is part of our long-term strategy to reach local consumers with WD’s
world-leading products and solutions.”
The store will be stocking the entire range of WD consumer products, from
small capacity external hard disk drives to internal drives and Network
Attached Storage (NAS) drives. The store will also supply specialist WD
drives to customers on demand.
“The HP Experience Store has been designed as a destination store for people
who not only want to purchase computers and computing equipment, but also
for those who want to keep in touch with cutting edge technology. We offer
first to market products as well as prototype devices to keep our customers
up to date on technology developments,” says Louis Caalsen from the HP
Experience Store. “Since WD manufactures internal and external branded HP
drives, there was an existing partnership, so it made sense for us to extend
our offering to give our customers more choice of top quality storage
“Storage has become a vital aspect of modern computing. There is so much
information being generated on a daily basis that backup has become all
important for business continuity. Added to this is the growing need for
home consumers to have greater capacity to store personal data such as
music, movies and digital photographs. WD offers top quality solutions to
meet these demands, and by stocking their products we are catering to the
needs of our customers,” he adds.
“The WD brand is well known internationally for its robust products, from
entry level through to high end devices. By partnering with HP Experience
Store we are driving greater brand awareness and improving accessibility to
these products,” Budree concludes.
Western Digital products are available at the HP Experience Store
Drive Control Corporation