Deltatre, the global media technology provider, can today announce that Adam Nightingale has been appointed SVP Commercial, reporting to OTT President and Board Director, Ron Downey.

As part of his role at Deltatre, Adam will assume responsibility for the commercial arm of Deltatre’s OTT and live streaming services, engaging with clients’ business strategies to ensure they are provided with the technology solutions to suit their needs. His role will also focus on company growth around the world in both mature and emerging markets across a wide variety of sports, entertainment and telecommunication entities.

With extensive experience as a sales and management professional, Adam has an enviable list of connections in the industry, with a broad knowledge of the evolving market landscape. During his 15 years in the technology industry, Adam has worked in several high-profile roles, most recently as SVP, International at Accedo, where he was responsible for driving growth and profitability across the company’s international business.

Previously, he held senior roles at Irdeto and Mobilitec, where he helped build and operate some of the world’s first online premium TV services for leading pay-TV providers and broadcasters.

He has wide-ranging experience and a proven track record in helping large media organisations find new avenues for growth through technology and is focussed on bringing to market disruptive solutions that underpin fan engagement in OTT. He has worked extensively with clients on understanding how to run a cost-effective, highly efficient technical back-end infrastructure, coupled with what makes a powerful front-end user experience that resonates with users, drives engagement and monetisation.

Welcoming his appointment, OTT President and Board Member of Deltatre, Ron Downey, said:

We are delighted to welcome Adam to the Deltatre group. Adam is a key hire, one which will help us realise our growth initiatives and expansion around the world. We know that the sports and entertainment marketplace is more discerning than ever with provider and viewer expectations at an all-time high. It’s wonderful to have someone like Adam join the team, who is excellent at helping clients find innovative and creative solutions that truly engage fans in a meaningful way.”

Commenting on his appointment: Adam Nightingale said:

I’ve known for a long time about Deltatre’s reputation for credibility and innovation, and the acquisition of Massive last year only re-enforces this. I believe that the resulting entity means Deltatre is now, more than ever, in a position to be an unmatched sport and entertainment technology powerhouse. No other company has the capabilities, insights, and people that we do. It’s an amazing opportunity to be part of this group in a fast-moving, competitive industry while helping customers succeed.”

Adam will be attending the IBC in Amsterdam this week; he will also be at the Sportel Conference in Monaco in October.

Deltatre and LiveLike consolidate collaborative relationship

Partnership will serve sports and entertainment operators around the world.

Deltatre and LiveLike have announced a collaboration that will produce a joint solution to sports and entertainment clients around the globe focused on social engagement and gamification around live content. The solution brings together Deltatre’s award-winning DIVA player and LiveLike’s community-focussed feature-set.

Deltatre and LiveLike are, where appropriate, bringing together the above products to offer a comprehensive solution for leading operators running multi-platform video streaming services. Specifically, both companies will work closely on augmenting DIVA’s powerful, user-first interactivity and data visualisation with the chat, badges, leaderboard and other social functionality from LiveLike, all with the aim of keeping fans engaged around live content.

Andrea Marini, Deputy CEO and Chief Commercial Officer at Deltatre, said:

“A joint proposition or solution from Deltatre and LiveLike provides clients even greater functionality, immersion, and fan engagement. Our integration with LiveLike provides operators added ways in which viewers can connect with the sports they love to watch. It’s great to work alongside a company that is as committed to fan engagement as Deltatre.”

Gilles Mas, President, Live Division at Deltatre, said:

“We have established a wonderful relationship with LiveLike over the last three years, particularly with regards to VR technology, and we’re looking forward to collaborating in this area ahead of a busy twelve months that will feature some of the most viewed sporting events in the world. It’s incredibly exciting to work on technologies that help fans experience tournaments in truly revolutionary ways with partners such as LiveLike.”

Miheer Walavalkar, CEO and Co-Founder at LiveLike, said:

“The advantages for clients are clear; Deltatre and LiveLike’s integrated solution will transform client streaming offerings into a modern, “lean-forward” experience that will power fan engagement, without requiring clients to commit significant development resources. I am proud of the partnership we have established with Deltatre over the years and I am excited to further our collaboration as the OTT industry experiences rapid growth”

Deltatre’s ‘DIVA’ is the most powerful digital application for sport. It synchronises real-time data and video streaming, encouraging fans to personalise their viewing experience with stats, live updates and social media streams enhancing the video package.

Founded in 2015, LiveLike has focused on providing an innovative sports viewing experience, centred on live streaming, immersive technology and social community. This includes interactive social widgets with gamification mechanics that keep viewers engaged throughout.

About Deltatre

Deltatre is the global leader in fan-first experiences and is trusted by the world’s largest sports federations, leagues, and media companies. Across its market-leading product and services portfolio – which includes OTT, digital, content production, data, and broadcast services – the company has helped redefine the way the world consumes sports and entertainment over its thirty-three year history. Counting some of the most influential organisations in the world amongst its vast client portfolio, including ATP World Tour, IAAF, PCCW, DFL, WWE, Bell Media, DR, BBC, and Premier League, the company now employs more than 1,000 staff across its 19 offices globally.

About LiveLike

LiveLike has built a technology platform that empowers content owners to engage audiences through social, interactive and immersive experiences. LiveLike’s products aim to change the way people view sports and live events.

With a core focus on sports, LiveLike has successfully streamed in virtual reality, some of the biggest events in the world, including the FIFA World Cup, the European Championship, the Super Bowl, Roland Garros, and the UEFA Champions League. In summer 2019, it launched a mobile-first offering that is geared towards engaging Gen Z and Millennials who find the traditional TV experience not engaging or immersive enough.

Established in 2015, LiveLike has been backed by the likes of Evolution Media Capital, Greycroft Partners, Dentsu Ventures, and David Stern, Commissioner Emeritus of the NBA. We are headquartered in New York and have offices in New York, Paris and Delhi.