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Demystifying Middle Kingdom Video Services

by david.nunes

Demystifying Middle Kingdom Video Services

HONG KONG (18 February 2011) – CASBAA is heading to the Middle Kingdom where the spotlight will focus on Online Video in China on 2 March 2011 at the News Plaza Hotel, Beijing.

As one of Asia’s most dynamic media and communications markets, China has impressed the world with the unprecedented speed with which it has been transformed into a global industry powerhouse. Ever evolving, China has rapidly expanded its TV and communications market to meet the needs of a vast consumer base.

Today, online video ranks as the fifth most popular online diversion for China’s Internet population. An estimated 222 million Chinese, or 65% of China’s online population, spend at least part of their time online watching video. Viewer numbers are expected to grow to an estimated 300 million by the end of 2011.

But what are the challenges for global and domestic video content owners along with technology and service suppliers? Who gets to play? Who gets to pay?

Most importantly, who gets to collect from potentially hundreds of millions of video service connections? Is China just an advertising market or will subscriptions finally trump everything?

“If you are doing business in Asia, you simply cannot ignore the presence and influence of China,” said Simon Twiston Davies, CEO, CASBAA. “With its vast population steadily adopting and adapting to a digital lifestyle, online video consumption continues to increase in volume and complexity.”

CASBAA’s Online Video in China, co-organised with China market specialist CMMI, is where Chinese and global content developers and service providers will share data on issues of vital importance including intellectual property rights, the “Great Firewall” of China and how to monetise ad-supported “No Subscription” services.

A closed door event with limited seats available, delegates will have the opportunity to discuss the potential, challenges, policies and regulations for online video in China.

Among the initial confirmed speakers for Online Video in China are Zu Chen, VP of Content & Chief Editor, Tudou.com; Johannes Larcher, SVP International, Hulu; Jeanette Chan, Partner, Paul Weiss; Graham Kill, CEO, Irdeto; William Pfeiffer, CEO, Tiger Gate; and, Huang Xinquan, Director of Content Cooperation and Marketing, Mobile TV, China Radio International.

For more information, please visit the Online Video in China page on the CASBAA website.


About CASBAAwww.casbaa.com

CASBAA is the Association for digital multichannel television, content, platforms, advertising and video delivery across Asia. The CASBAA mission is to promote the growth of pay-TV and video content through industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

Click here for CASBAA RSS News Feed.

For enquiries, please contact:

Desmond Chung

PR & Communications Manager, CASBAA

Tel: +852 3929-1712

Email: desmond@casbaa.com

Adela Chen

Director, Marketing & Communications, CASBAA

Tel: +852 3929-1711

Email: adela@casbaa.com

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