Digimind Launches Comprehensive Social Media Monitoring Platform
— Offers the Only Single Tool for Real-Time Discovery of True Online Presence, Reach and Influence
BOSTON, Oct. 8, 2013 – Digimind, a leading global social media monitoring and competitive intelligence company, today announced the launch of Digimind Social. The comprehensive social listening tool enables brands in the U.S. and around the world to instantly understand their online presence and competitive standing, and use these insights to inform marketing, communications and audience engagement strategies. Digimind Social is the only monitoring tool that incorporates data from both social platforms and search engines. This gives brands a more complete picture of their digital footprints, and helps them better anticipate audience needs based on search behavior. Digimind Social, recently tested by leading brands like 20th Century Fox Home Entertainment Benelux, Deloitte and Mentos, is now widely available for the first time in more than 195 countries and in 80 languages.
“Consumers turn to the Internet to discuss brands and find information, leaving behind a trail of data across myriad channels. Companies that cannot tap into these insights and make them actionable face an enormous competitive disadvantage,” said Patrice Francois, co-founder, Digimind. “Now brands can quickly uncover this intelligence, and use it to fine-tune campaigns and anticipate customer demands. Because we monitor search behavior on top of social channels, no other tool can match the reach and accuracy of our insights.”
Consumers produce, on average, 4.5 billion Facebook likes, 400 million tweets and 5 billion Google searches a day. This equates to a staggering amount of potentially powerful data on a brand or a topic that is difficult to track and analyze into something actionable. Digimind is the only company that allows brands to look at this data in aggregate to get an accurate, real-time view into what customers and prospects are saying – and searching for – in relation to their company, competitors and industry. Digimind Social is built on a proprietary algorithm that performs deep, comprehensive data discovery across all influential online channels to help brands easily measure the success of important events like campaigns and product launches; identify sales opportunities, questions or complaints; and manage crises as they unfold. The tool’s intuitive dashboard offers multi-level analysis and one-click reporting capabilities, so anyone can gain tangible insights with little to no resources or training.
“As a leading global entertainment brand, it’s imperative that we understand what our customers are saying about our company and films online,” said Thijs van Vugt, Commercial Planning Manager, 20th Century Fox Home Entertainment Benelux. “Digimind Social puts us in the middle of these conversations as they happen, allowing us to respond as needed and ensure we are creating content and films that our audiences want to see, all from one dashboard. Very quickly, Digimind Social became a key part of our internal day-to-day processes.”
Digimind Social Key Features and Benefits
- Explore Multi-level Analysis – Access real-time data insights on your brand and competitors including top discussion topics, influencers, mentions and sentiment.
- Identify Top Influencers – Focus results on the top ranking individual and outlet/source “influencers” for your brand measured by activity, number of mentions and social media followers.
- Anticipate Future Audience Needs – Using the Top Reputation module, anticipate customer needs and shape future campaigns by analyzing search behavior.
- Benchmark Analysis – Easily compare brands versus competitors and the associated sentiment.
- Drill-down Into Mentions – Quickly understand what is being discussed around a topic or brand across sources, and easily hide similar mentions.
- Facilitate Internal Engagement – Flag results and insights from within Digimind Social to colleagues with comments.
- Engage Directly with External Audiences – Respond to consumers directly on Twitter, Facebook, Google+, forums and other media outlets, all from within the dashboard.
- One-click Reporting – Directly from the dashboard, generate reports with one click and export them to slides, spreadsheets and word processing programs.
U.S. Pricing
- Digimind Social is $499 per month for one topic that includes up to five queries, with an unlimited number of internal users.
Resources
- Dashboard screenshot
- Infographic – The Battle of Social vs. Traditional News
About Digimind
Digimind is the global social media monitoring and competitive intelligence company that provides businesses with unrivaled insights into their true standing in the market. Digimind’s proven intelligence technology has provided Fortune 500 brands around the world with critical information for their business for more than 15 years. Profitable since its founding, Digimind has a 92 percent customer retention rate and more than 100 employees across offices in North America, Europe, Asia and Africa. For more information, please visit Digimind at http://www.digimind.com/.
