Global Market Analysis & Forecast (2010-2015)
According to ElectroniCast Consultants, a key DMX512 market driver is the advancement and use of the light emitting diode (LED)
Upper Lake, California (USA) – April 25, 2011 — ElectroniCast Consultants, a leading market research consultancy, today announced the release of a new market forecast of the global market consumption of DMX512 consumer-level controllers.
The use of DMX512 protocol has been applied in many user segments, such as concerts, nightclubs, stage and theater. Other applications are coming into play, via internal (Intranet) and even Internet management network; whereby several DMX512 control networks can be connected to save on energy costs, “architainment” (the use of architectural lighting to entertain in a fun and creative way), and other considerations. The DMX512 controller is typically used as an upper (main or master controller) management network tool to operate (control) lighting; however, the lower DMX512 control network units can also work independently.
“Currently, the use of DMX512 controllers, for the most part, falls in the professional-use model category; however, non-professional use models are flooding the marketplace via the Internet sales channel. These, typically less expensive, products are finding new opportunities that may not have been feasible without with the elaborate large channel-use, high tech, heavy and large products of previous years, which drove industry standards, R&D, innovation and investment,” said Stephen Montgomery, president – International Busimness at ElectroniCast Consultants.
According to the ElectroniCast report, a key DMX512 market driver is the advancement and use of the light emitting diode (LED). In terms of the use of DMX512 controllers, the fastest growing consumer segment will be groups concerned with spending less on energy costs, projecting a lower carbon footprint (partly based providing a positive corporate image in public relation campaigns), lower maintenance costs (since LEDs last longer, they do not need to be replaced as often), and several other factors. Often the use of LEDs will bring innovative/creative-looking designs, which may call for the use of DMX512 controllers (or vice-versa).
“ElectroniCast studies selected end-use consumer groups to assist our clients in their strategic market planning and tactical sales channel decision-making process. Each of the selected user groups can be (pro-actively) marketed separately, through the consumer-group’s own (industry-specific) trade associations, conferences/exhibitions, trade magazines/directories, etc. Based on ElectroniCast market data, clients are able to gauge their marketing efforts to the each end-use consumer category for the history year (2010) and market forecasts through 2015”, said Theresa Hosking, Vice President, Sales and Marketing
According to ElectroniCast Consultants, the total consumption value is forecast increase with rising quantity growth partially offset by declining average prices. The consumption value is forecast to increase (2x) at an average annual growth rate of 15.9 from 2010-2015. Note: Market forecast data in this study report refers to consumption (use) for a particular calendar year; therefore, this data is not cumulative data.
The Asia Pacific region (APAC), in 2010, was the market share leader in worldwide consumption value of DMX512 controllers; however, the American region is forecast to capture the lead in relative market share, at least in terms of consumption value.
In terms of volume (quantity/number of units), the Asia Pacific region is forecast to maintain its lead in the worldwide marketplace; however both America and the Europe, Middle East, Africa (EMEA) region will increase slightly faster during the forecast period (2010-2015). The APAC region tends to pay lower average selling prices (ASPs) for the various DMX512 controllers.
The American market (South, Central and North America), which spends a premium price, usually based on premium quality with the demand for more features and durability, is forecast to improve it’s market share position from to over 40% in the year 2015. The region consisting of European, Middle East and African countries (EMEA) is forecast to grow at the fastest annual pace (18.25%) during the forecast period (2010-2015). SEE DATA FIGURE
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This 384-page market forecast report is available immediately from ElectroniCast Consultants. For detailed information on this or other services provided by ElectroniCast, please contact Theresa Hosking, Marketing/Sales; email@example.com
ElectroniCast Consultants – www.electronicast.com specializes in forecasting trends in technology, markets and applications forecasting, strategic planning and consulting. ElectroniCast Consultants, as a technology-based independent forecasting firm, serves industrial companies, trade associations, government agencies, communication and data network companies and the financial community. Reduction of the risk of major investment decisions is the main benefit provided. ElectroniCast Consultants’ goal is to understand the challenges and opportunities facing clients and to provide timely, accurate information for strategic planning.