Home Page ContentPress Releases du selects Openwave’s Smart Policy Solution to provide customers with real-time data plan options

du selects Openwave’s Smart Policy Solution to provide customers with real-time data plan options

by david.nunes


REDWOOD CITY, CALIF., – May **, 2011: Openwave Systems Inc. (Nasdaq: OPWV), a global software innovator delivering context-aware mediation and messaging solutions, today announced that du, the integrated telecom service provider in the United Arab Emirates, has selected Openwave® Smart Policy (part of Openwave® Passport). Smart Policy will support du’s ongoing efforts in enhancing customers user experience by keeping them informed about their data consumption and allowing them to instantly topup data services.


“Customer convenience and a superior user experience are the top priorities  for us at du and we continuously invest in our infrastructure to make it possible,” said Hatem Bamatraf, Senior Vice President – Network Development, du. “We have already deployed several of Openwave’s traffic mediation and data optimisation solutions and felt confident in selecting Openwave Smart Policy to help us provide our customers with a higher quality experience and more service plan choices while maintaining simplicity.”

Smart Policy will allow du’s mobile broadband customers to directly and proactively manage their mobile broadband experience. Customers will have immediate access to their usage history and will be provided with the opportunity to supplement their real broadband experience with a number of value-focused data and messaging bundles.


“All around the world operators are experiencing a tremendous uptake of data services, fuelling a desire to optimise the mobile data experience for their customers,” said John Giere, senior vice president of products and marketing, Openwave. “The Openwave traffic mediation and data optimisation platform deployed at du provides a flexible platform that enables the company to introduce customer experience enhancing applications like Smart Policy without service interruption. It also enables them to create custom plans that can effectively target nearly every lifestyle. We are delighted that our market-leading solutions continue to help du provide their customers with superior offerings.”


Openwave® Smart Policy

Openwave Smart Policy monitors the user’s activity (by time or traffic volume) and can proactively inform them, when appropriate, of events such as allocated quotas being reached, changes to their service plan, new data changes that may apply or new services that may be of interest. Users may also manage their service plans directly with on-demand access to time and/or volume meters and options for extensions or upgrades. Openwave Smart Policy is for service providers who have not already deployed a policy control and charging PCC infrastructure, or may want to enhance their policy control capabilities, with minimum TCO, to bring contextual pricing models to their customers.


About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.


Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.


For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.


du products and services for consumers and business are available through du’s retail network, currently numbering 37 du shops located in strategic locations across the UAE, more than 3000 authorised dealers or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.


du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.



About Openwave

Openwave Systems Inc. (Nasdaq: OPWV) is a global software innovator delivering context-aware mediation and messaging solutions that enable communication service providers and the broader ecosystem to create and deliver smarter services.


Building on its mobile data heritage, Openwave mobilises the Internet with predictive solutions fueled by real-time analytics that mediate among all different ecosystem elements, permitting the enhancement of every mode of IP traffic. The result can provide customers with a 360-degree view of their network, devices and services, and enables them to proactively optimise network resources, quickly launch smart mobile services, and provide a contextually relevant user experience.


Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.




Forward Looking Statement

This press release contains statements regarding Openwave Systems’ expectations of the functions, benefits and capabilities of Openwave® Smart Policy, as well as the expected timing of the release of Openwave® Smart Policy.  Actual timing of release and performance of Openwave® Smart Policy could differ materially as a result of unanticipated factors and events, including that Openwave Systems could face difficulties in launching Openwave® Smart Policy, or Openwave® Smart Policy may not function as expected with various operators, due to technical or other unforeseen reasons.  Further risks inherent in Openwave Systems’ business are detailed in the section entitled “Risk Factors” in Openwave Systems’ Quarterly Report on Form 10-Q for the fiscal quarter ended December 31, 2010 (filed February 8, 2011 with the Securities and Exchange Commission).



Openwave and the Openwave logo are trademarks of Openwave Systems Inc.  All other trademarks are the properties of their respective owners.



For further information:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
Mobile:   +971 55 9367045
Email:    saugat.chatterjee@du.ae


 Openwave Systems Inc.

Paula Holland

Public Relations


Tel: 650-480-5640




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