easeltv to Grow Connected TV Applications Library for Virgin Media
IBC 2011, RAI, Amsterdam, Hall 13, Stand 185: easeltv, the connected TV specialists, today announced further collaboration with Virgin Media to develop applications (apps) for its cutting edge TV service powered by TiVo.
easeltv has already developed a core framework application which Virgin Media has adapted to create apps to promote the launch of the latest Harry Potter movie, Virgin Media Shorts and V Festival. These apps exploit high quality video coupled with rich online content to give customers a unique and seamless playback experience that is closer to a linear broadcast channel than a web site in both form and function. easeltv will also be working on further apps for Virgin Media’s TiVo powered platform.
Simon Hunt, Product Director, TV for Virgin Media, says: “easeltv has great experience in developing applications for connected TVs and invaluable knowledge in how to make the most of our TiVo powered service. easeltv’s development of a data-driven playlist template app has enabled us to quickly and efficiently deploy three great apps and we look forward to working together on new apps to maintain TiVo’s position at the forefront of digital entertainment in the home.”
Bill Scott, Chief Operating and Commercial Officer, easeltv, says: “We have a really good working relationship with Virgin Media and our ongoing development work will help cement our leading position in app development for connected TV platforms. Our relationship with both TiVo and Virgin Media is helping us develop engaging apps for Virgin Media customers, using video as a key feature to provide rich interactive content, and giving the user an on demand experience that feels like a personalised broadcast channel.”
About easeltv
easeltv is a connected TV specialist company dedicated to building applications (apps) for internet connected TVs.
The market for apps on TV is expected to reach 500m devices by 2015 globally and much more in the longer term. Apps on TV create a similar opportunity to the proliferation of apps on mobile phones and tablets; Apple recently announced 15 billion apps have been downloaded from iTunes.
easeltv’s apps represent the future of television, by enabling a seamless combination of broadcast and broadband-delivered content into personalised TV channels. Formed in early 2009, easeltv was the first connected TV application development house dedicated to building apps on Connected TV’s.
easeltv, part of the Digital Innovation Group (www.digitalinnovationgroup.com) was established by Joe Foster, Bill Scott and Rob Walk. The company works for broadcasters, pay TV channels and brands including Virgin Media, Channel 4 and TiVo.
