element14 Announces Winners of Online Community Contests

‘Design an element14 T-shirt’ and ‘Be in Your Element’ contests reveal the creative side of the electronic design engineering community

Singapore, 28 February 2011element14 (formerly Farnell), the industry’s first fusion of commerce and community supporting millions of engineers and purchasing professionals worldwide, recently engaged its online community forum members via two creative contests. Held as part of the new brand launch celebrations, it provided members of the community a chance to win US$1,500 and US$500 for its ‘Design an element14 T-shirt’ and ‘Be in Your Element’ contests respectively.

“These competitions reveal the creativity of our element14 community, and it was really interesting to see what people came up with. The success of this competition has given us great ideas for future competitions and impetus to keep innovating,” said Nader Tadros, Marketing & eCommerce Director, element14, Asia Pacific. “We are happy with the participation from the community members and their strong response highlights the vibrancy and creativity of element14’s online members. Since late 2010, over 400,000 customers worldwide have visited our website and our unique and dynamic online community portal provides integral value to our customers, as this is the place where electronic design engineers, procurement professionals and even students and hobbyists are able to interact closely and exchange salient information and feedback.”

‘Design an element14 T-shirt’

Winner of the t-shirt design contest was Ms. Diosa Blancaver from the Philippines. Diosa’s entry scored high within the element14 judging panel, as she was able to give a fresh approach to the company’s brand image, creatively incorporating the tagline “Be in Your Element” and the company colours. Diosa, who enjoys designing, said that she found the process challenging as it required her to combine aesthetics while adhering to element14’s corporate identity. Being a recent user of the community, she was surprised to learn that it has much to offer and said, “The community site is a very good outlet for electronic design engineers as they can share and gather insightful ideas and pointers from experts around the world.”

‘Be in Your Element’

element14 was also curious to find out what it meant to their community members to be ‘in their element’ (pun intended) and Mr. Dave Jones’ video response clinched the top prize with the most number of votes from the community members. Dave, from Australia, is an active member of the element14 community. Not only has he posted several video product reviews on the forum, he also runs an electronics engineering video blog and co-hosts an electronics radio show. He plans to use the prize money to build an autonomous stable video quadcopter platform, and hopes to inspire others to produce original content for the electronics community.

Besides creating a new dimension for conversation and collaboration, element14’s pioneering blend of commerce and online community continues to evolve and expand globally. The site provides reviews and latest mod innovations on its popular resident program, The Ben Heck Show. In addition, new professionals are constantly being added to its Ask an Expert” panel. All these combine to provide the collaborative engineering community and electronics store a unique edge in the industry, as element14 continues to be the leading distributor in the region.

The striking new element14 T-shirt, courtesy of Diosa Blancaver.

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Dave Jones with a review of the Fluke 28-II. Will it survive the elements when it tags along into the rugged outdoors?

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Media Contact Details:

Christina Loh / Eileen Sim


element14 Asia Pacific

Tel: +65 6788 0300

Email: [email protected] / [email protected]

Agency Contacts :

Karun Arya / Lim Choon Hong

Text100 Public Relations Singapore

Tel : +65 6603 9000

Email : [email protected]

About element14

element14 offers more than 120,000 products, for next-day delivery in most cities in Asia Pacific from its three distribution hubs located in Shanghai, Singapore and Sydney. The company offers 24/7 telephone support for customers, 24/5 online technical support and catalogue sales, with a hassle-free return policy.

This eCommerce site is integrated with the Group’s global online Community portal (www.element14.com).

Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 online Community is sponsored by Premier Farnell plc (LSE: pfl).

For more information visit the website:

Australia: au.element14.com
Hong Kong:
New Zealand:

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 ecommunity for design engineers – an industry first (www.element14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts

  • Operations in 35 different countries
  • 4,100 employees
  • Over 2 million customer contacts in 156 industries
  • Over 3,500 leading suppliers
  • Over 400,000 products stocked with access to over four million more on demand
  • Global leader in legislation RoHS, WEEE, REACH

For more information, please visit www.premierfarnell.com