element14 introduces Analog Devices’ New Products Express programme in
Asia Pacific
Programme offers engineers the latest product offerings from Analog Devices with fast delivery and no minimum quantity
Singapore, 6 September 2011 – element14 (formerly Farnell), the first electronic component distributor that fuses commerce and community, today announced the launch of Analog Devices’ New Products Express programme. The initiative focuses on introducing the latest Analog Devices products to electronic design engineers with no minimum quantity and next day delivery for most cities in Asia pacific. With the launch of this programme, engineers in Australia, China, India and Singapore will be able to purchase the newest components from a wide spectrum of Analog Devices product categories with 24/5 customer service and 24/7 online technical support via element14.
As the region’s electronics manufacturing sectors continues to grow, Analog Devices and element14 have introduced this new programme to expedite the delivery of the latest technologies to Asia Pacific. It will enable design engineers, as well as maintenance and repair professionals, to access and incorporate the components into designs. This new initiative aims to enhance the quality of the end-products as well as to improve the products’ time to market.
“Asia Pacific continues to be an increasingly important market for us and we are committed to bring the latest technology and the highest quality products to our customers in this region,” says Howard Cheng, Vice President for Asia Sales & Marketing, Analog Devices. “element14’s established distribution network and support services further complement our business strategies and deliver our latest products to engineers in the shortest amount of time.”
“With this initiative, we will be able to provide the latest products from Analog Devices to meet the dynamic requirements that engineers face today due to the rapid evolution of technology,” says William Chong, Regional Director of Supplier Marketing, element14, Asia Pacific. “In addition, our personalised services and support from technical experts as well as ready access to technical datasheets ensure that engineers are armed with the necessary knowledge to optimise the product usage.”
element14 has one of the broadest ranges of Analog Devices products in stock in Asia Pacific with over 2000 Analog Devices products available for next day delivery for most cities. High precision analog, amplifier, comparator, sensors and power management are some of the key technology categories that element14 offers and the products cover major industries such as motor control, instrumentation, medical and multimedia equipment.
Key products in stock
Synchronous Buck Controller with Constant On-Time and Valley Current Mode ADP1874 and ADP1875 are versatile power management solutions that provide superior transient response, optimal stability, and current-limit protection by using a constant on-time, pseudo fixed frequency with a programmable current control scheme. In addition, these devices offer optimum performance at low duty cycles by using a current mode control architecture which allows them to regulate output voltages to as low as 0.6 V.
Besides power management components, element14 also offers data convertors such as the Dual IF Receivers AD6643 (60mHZ) and IF Diversity Receivers AD6649 (100mHZ). The AD6643 is designed to support multi-antenna systems in telecommunication applications that require high dynamic range performance, low power, and small size. The device consists of two high performance analog-to-digital converters which include an integrated duty cycle stabilizer that maintains excellent performance throughout its operations. The AD6649 is a mixed-signal intermediate frequency receiver consisting of dual 14-bit, 250 MSPS ADCs and a wideband digital down converter. It is designed to support communications applications where low cost, small size, wide bandwidth and versatility are desired.
Amplifier components such as AD8283 Radar Receive Path Analog Front End
6-Channel LNA/PGA/AAF with ADC is also available in element14’s product portfolio. Designed for low cost, low power, compact size, flexibility, and ease of use, this component contains six channels of a low noise preamplifier and an antialiasing filter, all integrated with a single 12-bit analog-to-digital converter. The channel is optimized for dynamic performance and low power applications.
For more information, please visit http://sg.element14.com/analog-devices.
Media Contact Details:
Christina Loh / Eileen Sim
Communications
element14 Asia Pacific
Tel: +65 6788 0300
Email: cloh@element14.com / esim@element14.com
Agency Contacts:
Karun Arya / Lim Choon Hong
Text100 Public Relations Singapore
Tel : +65 6603 9000
Email: element14@text100.com.sg
About element14
element14 offers 130,000 products, for next-day delivery in most cities in Asia Pacific from its three distribution hubs located in Shanghai, Singapore and Sydney. The company offers 24/7 telephone support for customers, 24/5 online technical support and catalogue sales, with a hassle-free return policy.
In Singapore, please visit http://sg.element14.com/. This eCommerce site is integrated with the Group’s global online Community portal (www.element14.com).
Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 online Community is sponsored by Premier Farnell plc (LSE: pfl).
About Premier Farnell
Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 ecommunity for design engineers – an industry first (www.element14.com). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.
While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.
Key facts
· Operations in 35 countries
· 4,100 employees
· Over 2 million customer contacts in 156 industries
· Over 3,500 leading suppliers
· Over 400,000 products stocked with access to over four million more on demand
· Global leader in legislation RoHS, WEEE, REACH
For more information, please visit www.premierfarnell.com.
About Analog Devices
Innovation, performance, and excellence are the cultural pillars on which Analog Devices has built one of the longest standing, highest growth companies within the technology sector. Acknowledged industry-wide as the world leader in data conversion and signal conditioning technology, Analog Devices serves over 60,000 customers, representing virtually all types of electronic equipment. Celebrating over 40 years as a leading global manufacturer of high-performance integrated circuits used in analog and digital signal processing applications, Analog Devices is headquartered in Norwood, Massachusetts, with design and manufacturing facilities throughout the world. Analog Devices’ common stock is listed on the New York Stock Exchange under the ticker “ADI” and is included in the S&P 500 Index.
For more information visit the website at http://www.analog.com/en/index.html
