Home Page ContentPress Releases element14 introduces intelligent sensors from Freescale’s Xtrinsic Sensing Solutions

element14 introduces intelligent sensors from Freescale’s Xtrinsic Sensing Solutions

by david.nunes




element14 introduces intelligent sensors from Freescale’s Xtrinsic Sensing Solutions


Advanced sensing solutions to meet growing demand for high performance sensors across the different industries in Asia Pacific


Singapore, 16 May 2011element14 (formerly Farnell), the industry’s first fusion of commerce and community supporting design engineers and electronic component purchasing professionals worldwide today expanded its 130,000 products inventory with the introduction of cutting edge Xtrinsic Sensing Solutions from Freescale, one of the world’s leading innovators of sensor technology.


Sensory technology is currently one of the fastest growing semiconductor sectors. Research firm, Gartner has predicted that the sales of non-optical sensors will grow to $6.2 billion by 2014 globally. For engineers in the Asia Pacific region, this soaring demand also translates into a rising need for advanced sensing solutions that can provide leading performance across multiple applications.


“Sensors have become the key drivers for technological progression across many electronic categories, including smart phones and medical equipment. element14 understands that engineers are constantly being challenged to find smarter sensor components to support the cutting edge devices and applications designs that we have today,” said Marc Grange, Head of Product Management, element14, Asia Pacific. “In order to meet this challenge, we strengthened our partnership with Freescale, and introduced the Xtrinsic Sensing Solutions series. This series seamlessly integrates intelligent sensing capability and precision to enable engineers in the region to develop multifunctional, intuitive, and ultimately, more intelligent devices for the markets.”


Professionals in the electronics industry can purchase Freescale’s Xtrinsic Sensing Solutions with ease and flexibility for purchase via multiple channels with no minimum quantity or value, and next day delivery in most cities in Asia Pacific. 24/7 customer service telephone support and 24/5 online technical support are also available at http://sg.element14.com. In addition, customers can also visit and engage with the element14 online community to research, consult industry experts, and collaborate with design engineers and electronics enthusiasts around the globe.


Heralding a new age of sensing experience

Freescale’s Xtrinsic Sensing Solutions feature intelligent contextual sensing which enables sensors to have decision making capability. This innovative feature creates and manages a diverse portfolio of sensors that provide multiple inputs and extract maximum amount of information from the environment.


These multiple sensor types coordinate their data coherently through advanced, modular integration. This intelligent integration allows the right combination of leading sensor types, logic and other building blocks to produce smarter and more relevant data to solve case needs efficiently. These sensing solutions also make sophisticated calculations and decision based on the context of their environment through the use of algorithms, providing engineers with interpreted sensing information and control over sensing decisions to innovate and maximise the efficiency of their designs.

                                               Versatile, intelligent and energy efficient

MMA8450QT, a member of the Freescale’s Xtrinsic Sensing Solutions family, is a smart low-power, accelerometer that provides 12-bit data with first in, first out (FIFO) to accomplish complex gesture recognition and position detection. It has two programmable interrupt pins that allow the independent monitoring of the two functions.


In addition, this component’s embedded FIFO buffer enables a more efficient analysis of gestures and user programmable algorithms. This function ensures that no data is lost on a shared I2C bus and enables system level power savings of up to 96% of the total power consumption savings by allowing the applications processor to sleep while data is logged.


More about the MMA8450QT:


·        Access to both low pass filtered data as well as high pass filtered data, which minimizes the data analysis required for jolt detection and faster transitions.

·        Configured to generate inertial wake-up interrupt signals from any combination of the configurable embedded functions, thus allowing the component to monitor events and remain in a low power mode during periods of inactivity.

·        Wide range of application, including static orientation detection, real-time orientation detection and activity analysis and motion detection for portable power saving.


Media Contact Details:                                        

Christina Loh / Eileen Sim


element14 Asia Pacific

Tel: +65 6788 0300

Email: cloh@element14.com / esim@element14.com

Agency Contacts:

Karun Arya / Lim Choon Hong

Text100 Public Relations Singapore

Tel : +65 6603 9000

Email : element14@text100.com.sg



About element14


element14 offers 130,000 products, for next-day delivery in most cities in Asia Pacific from its three distribution hubs located in Shanghai, Singapore and Sydney. The company offers 24/7 telephone support for customers, 24/5 online technical support and catalogue sales, with a hassle-free return policy.


In Singapore, please visit http://sg.element14.com/. This eCommerce site is integrated with the Group’s global online Community portal (www.element14.com).

Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 online Community is sponsored by Premier Farnell plc (LSE: pfl).


About Premier Farnell


Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 ecommunity for design engineers – an industry first (www.element14.com). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.


While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.


Key facts

  • Operations in 35 countries
  • 4,100 employees
  • Over 2 million customer contacts in 156 industries
  • Over 3,500 leading suppliers
  • Over 400,000 products stocked with access to over four million more on demand
  • Global leader in legislation RoHS, WEEE, REACH


For more information, please visit www.premierfarnell.com


About Freescale

Freescale is the global leader in embedded processing solutions, advancing the automotive, consumer, industrial and networking markets. From microprocessors and microcontrollers to sensors, analog ICs and connectivity – Freescale’s technologies are the foundation to the innovations that make our world greener, safer, healthier and more connected.


For more than 50 years, Freescale has played a significant role in the evolution of embedded technologies with their break-through thinking, engineering expertise, dedication to quality and sustained market leadership. Freescale have been at the forefront of embedded processing innovation through the decades, and continue to build on their strong foundation of advanced IP and system-on-chip know-how to lead the way with multicore, embedded software solutions, and full system designs that leverage their sensing, analog and RF technologies.


For more information, please visit http://www.freescale.com/

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