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element14 introduces Tektronix intuitive analysis solutions for engineers in the region

by david.nunes

element14 introduces Tektronix intuitive analysis solutions for engineers in the region

High performance and easy-to-use oscilloscopes to allow engineers in Asia Pacific to confidently test and evaluate their designs


Singapore, 28 June 2011element14 (formerly Farnell), the industry’s first fusion of commerce and community supporting engineers and purchasing professionals worldwide, today announced the expansion of their 130,000 strong inventory with the addition of Tektronix precise and intuitive oscilloscopes. These high performance and easy-to-use solutions provide the maintenance and repair, and electronic design engineering sectors as well as aspiring engineers in schools with effective tools to measure and evaluate their designs.


As manufacturing industries around the globe continue to shift their operations to the Asia Pacific, this trend has created a rich ecosystem of technological sophistication that supports the production of a wide spectrum of electronics. As a result, design support and maintenance engineers are constantly challenged to find versatile analysis solutions that are capable of evaluating complex systems. There is also an increased demand for simpler tools so that engineers are able to apply these solutions more easily and proficiently across several product categories, thus improving time to market while supporting the development process from concept to end of life.


“As the world’s leading manufacturer of oscilloscopes, Tektronix is in the business of helping design engineers solve their day-to-day challenges,” said David Carew-Jones, Vice-President of Marketing, Service Solutions Organisation, Tektronix. “We do this by designing products that are easy to use and provide the highest level of precision, and it is important that our customers have the easiest access to the tools they need to do their job. Therefore, we are delighted with this partnership we have with element14 in Asia as their extensive network and logistical expertise help to ensure that engineers throughout the region can get easy access to our latest technology.”


“As the electronics manufacturing sector continues to expand in the Asia Pacific, there is also a corresponding growth in the number of electronic engineers the region. element14 understands that evaluating the validity of designs is an essential phase of design cycles,” says Marc Grange, Head of Product Management, element14, Asia Pacific. “New engineers can learn and build up their proficiency through Tektronix analytical tools which are specifically designed for learning purposes. In addition, element14 also offers 24/5 online technical support, relevant technical information and a complete suite of design software to help professionals, hobbyists and students to overcome any challenges.”


Easy-to-master measurement solutions with unparalleled precision and performance

One of the Tektronix oscilloscopes that element14 offers is the TSD1000C-EDU series that is designed for first time users. It features an intuitive interface that has dedicated per-channel vertical controls, auto set-up and auto ranging, making the oscilloscopes simple to operate to reduce the learning time.


·        Top-in-class precision and reliable performance

·        Captures signals accurately with at least 10X over-sampling on all channels, all the time with Tektronix’s proprietary sampling technology

·        Advance triggers – rising/ falling edge, pulse width, and video – to help identify and isolate the signals of interest

·        Advanced math capabilities and sixteen different automated measurements

·        Integrates USB port to enable users to save their instrument settings, screenshots and waveform data easily

·        Comes with an Education Resource CD that contains a library of information and guidance tools


For more information on Tektronix products, please visit http://sg.element14.com/tektronix.

For more information on Tektronix TSD1000C-EDU series, please click here.



Media Contact Details:                                        

Christina Loh / Eileen Sim
element14 Asia Pacific
Tel: +65 6788 0300
Email: [email protected] / [email protected]

Agency Contacts :
Karun Arya / Lim Choon Hong
Text100 Public Relations Singapore
Tel : +65 6603 9000
Email : [email protected]



About element14

element14 offers more than 130,000 products, for next-day delivery in most cities in Asia Pacific from its three distribution hubs located in Shanghai, Singapore and Sydney. The company offers 24/7 telephone support for customers, 24/5 online technical support and catalogue sales, with a hassle-free return policy.

This eCommerce site is integrated with the Group’s global online Community portal (www.element14.com).

Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 online Community is sponsored by Premier Farnell plc (LSE: pfl).


For more information visit the website: sg.element14.com


About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites and the critically important element14 ecommunity for design engineers – an industry first (www.element14.com). With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.


Key facts

  • Operations in 35 different countries
  • 4,100 employees
  • Over 2 million customer contacts in 156 industries
  • Over 3,500 leading suppliers
  • Over 400,000 products stocked with access to over four million more on demand
  • Global leader in legislation RoHS, WEEE, REACH


For more information, please visit www.premierfarnell.com


About Tektronix

For more than sixty years, engineers have turned to Tektronix for test, measurement and monitoring solutions to solve design challenges, improve productivity and dramatically reduce time to market. Tektronix is a leading supplier of test instrumentation for engineers focused on electronic design, manufacturing, and advanced technology development. Headquartered in Beaverton, Oregon, Tektronix serves customers worldwide and offers award-winning service and support. Stay on the leading edge at http://www.tektronix.com.

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