Home Page ContentPress Releases ENENSYS Technologies becomes a member of HbbTV to strengthen its involvement as a provider of targeted advertising solutions for Digital Television.

ENENSYS Technologies becomes a member of HbbTV to strengthen its involvement as a provider of targeted advertising solutions for Digital Television.

by Anthony Weaver
ENENSYS Technologies announces today its membership to HbbTV, the international structure (based in Geneva) that has created and upgraded the standard for hybrid TV services (Broadcast and Broadband) available on connected TVs (Smart TV) or set-top boxes ). ENENSYS offers network operators products and solutions serving the value chain of TV content distribution, regardless of the technology used: DVB, ATSC, ISDB, DAB, DTMB, 4G/5G. ENENSYS has already developed and deployed on a major European national network a regionalized advertising solution for the DVB-T2 network, and wants to strengthen its involvement as a provider of targeted content solutions.

Régis LE ROUX, CEO and founder of ENENSYS commented: “Our mission is to support the actors of the broadcast world to help them optimize and monetize the distribution of their content. Interactive services are a complementary way to enable this monetization, in particular through targeted advertising.

As HbbTV is the reference standard for interactive TV services, our membership in HbbTV will enable us to strengthen our means to achieve this ambition. ”

He continued, “The gradual introduction of broadcast advertising opportunities is a major challenge for our customers, which should enable them to combine the power of broadcast with the broadband’s” tailor-made “capability. ENENSYS wants to offer its customers around the world an effective technical solution that will allow them to seize this opportunity. ”

HbbTV is an international standardization organization with over 70 members, including most of the world’s leading TV manufacturers (Samsung, LG, Sony, Panasonic, TP Vision, Vestel, Hisense) ..), the largest European audiovisual groups (Sky, BBC, Mediaset, RAI, RTL, Prosieben ..), the TV distribution platforms (Freeview, Tivu, Freesat, ..) as well as a large number of hardware technical solution providers (AMLogic, Mediatek,. .) or software (Google, Vewd, Viaccess-Orca).

Régis LE ROUX commented “We are very happy to join these prestigious actors and work with them to prepare the future of Television”.

 

 

About ENENSYS Technologies group

 

As a specialist in digital video broadcasting for the broadcast and telecom industry, and based in Rennes, Paris and Washington, the ENENSYS Technologies Group has been offering highly innovative solutions for the actors of the media chain for fifteen years, enabling them to efficiently distribute their content. The Group enjoys a reputation for excellence in optimizing, securing and monetizing video streams for digital terrestrial, satellite and telecom television. The solutions are marketed across four brands – ENENSYS Networks, Expway, TeamCast and TestTree – to more than 400 customers worldwide. The Group generated sales of nearly $ 15 million in 2018, of which nearly 90% internationally.

 

For more information, visit www.enensys.com

 

Press contact: Laurent ROUL

laurent.roul@enensys.com

 

 

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