Epsilon Taps Regina Leung for Expanded Role as Vice President,
Marketing, International
Seasoned Marketer to Further Drive Lead Generation and Brand Awareness in Asia and Europe
Hong Kong, 6th February, 2012 — Epsilon, the industry’s leading data-driven multichannel marketing services firm, today announced that Regina Leung has been named Vice President, Marketing, International, a role that expands her current responsibilities as Vice President, Marketing, Asia Pacific (APAC) to include marketing leadership for the company’s operations in the Europe (EMEA) region.
In this new role, Leung will continue to be instrumental in shaping and driving Epsilon’s marketing and thought leadership initiatives in both Asia Pacific and Europe. She will also be tasked with providing support to Epsilon’s global growth strategy. The close collaboration between the two regions will enable Epsilon to strengthen its relationships with multinational organisations, helping them to gain better customer insight in today’s globalised world.
“Since joining Epsilon four years ago, Regina has demonstrated a deep understanding of our business and contributed to our rapid Asia Pacific growth through her relentless efforts in driving brand awareness, thought leadership, and ultimately lead generation,” said Dominic Powers, Senior Vice President and Managing Director, International Operations, Epsilon International. “Her marketing leadership experience, together with her international communications skills will be instrumental as we evaluate opportunities to grow our business by providing a globalised and seamless support model for our increasing roster of truly international clients.”
“I am thrilled to have this opportunity to work across the regions and I look forward to generating new ideas that will benefit Epsilon’s relationship with organisations which are becoming ever more internationalised every day,” said Leung.
Currently based in Hong Kong, Leung will report to Dominic Powers and Heather Wilkerson, Senior Vice President, Corporate Marketing, who is based in the US.
About Epsilon International
Epsilon International is the industry’s leading marketing services company, with a broad array of data-driven, multi-channel marketing solutions that leverage consumer insight to help brands deepen their relationships with customers. Epsilon works with many of the most-recognised brands in the world. Services include strategic consulting, acquisition and customer database technologies, email marketing and analytic services, predictive modelling, loyalty management, and direct and digital agency services.
With local offices in Australia, China, Hong Kong, India, Japan, Singapore, U.K., France and Germany, Epsilon International is an operating unit of Epsilon. Founded in 1969, Epsilon is headquartered in Dallas, USA and comprises three major business services groups: Marketing Technology, Aspen, and Epsilon Targeting data services. Epsilon is the world’s largest permission-based email marketing provider.
Epsilon is an Alliance Data Company (NYSE: ADS). For more information about Epsilon’s marketing solutions in Asia Pacific, visit epsilon.com/apac or email to apac-info@epsilon.com
