changing TV Anywhere

experienceS at IBC 2013

· Demonstrates unique leadership position across the convergence of media and telecoms

· Addresses growing necessity for IP-enabled delivery in everyday TV Anywhere viewing

· New solutions and services enable compelling consumer experiences, manage technical complexity, and drive operational efficiency

At IBC 2013 booth 1.D61, Ericsson (NASDAQ:ERIC) will show how its unique industry position and broad portfolio of solutions and services are enabling new consumer TV Anywhere experiences on all devices. The company will demonstrate how it is driving the efficient management of ever increasing video traffic in fixed and mobile networks. As the shift towards TV mobility intensifies, Ericsson is pioneering game changing solutions, technologies and service models, which take video delivery and experiences to new and exciting levels. It is enabling content owners, broadcasters, TV service providers and network operators to succeed in a new, connected era of television.

“In today’s connected world, consumers are already demanding personalized services that meet their needs for convenience. We see the hallmarks of a great TV service providing greater control, interactivity and personalization,” said Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson. “For our customers the new benchmark for engagement is traditional content quality intertwined with next-generation discovery, interaction and accessibility. We are focused on being the partner that enables broadcasters and operators to create truly successful multi-screen TV services and rich TV experiences, from device to service, on any screen, over any network.”

Ericsson will demonstrate how it is challenging, directing and setting the future of the TV agenda, by showcasing the entire range of its award-winning TV and Media Management portfolio. These solutions and services address and enable customer needs; from content acquisition, creation and management, to playout and processing, exchange and delivery to consumers. It will also share its leading insight on consumer trends in TV through the fourth edition of its ConsumerLab TV and Video Consumer Trend Report, the annual research piece that drives the company’s market intelligence and vision.

Visitors to Ericsson’s IBC stand will be able to meet with the company’s TV experts and experience live demonstrations of Ericsson’s portfolio of services and solutions. Live technology demonstrations will show how Ericsson is helping the industry to make the transition to a fully multi-screen world where IP video delivery is a unique, global enabler; transforming video delivery and enabling networks of all kinds to become video centric and optimized.

Demonstration highlights will include:

· Ericsson’s latest generation Multi-screen TV platforms and solutions that will enable the ultimate TV Anywhere experiences and services to expand pay-TV offerings, drive new revenues through advertising, and maximize content value

· The IBC debut of the Ericsson AVP 4000, the most advanced video processing platform for video delivery, powered by Ericsson’s first-ever in-house developed programmable video processing chip

· Live “true” 4K UHDTV video contribution at p50, 4:2:2, 10bit resolution, demonstrating Ericsson’s lead-role in the future roll-out of new high resolution services

· IBC debut of the world’s first end-to-end LTE Broadcast solution combining three new standards (eMBMS, HEVC and MPEG-DASH technologies) to efficiently deliver premium content in LTE wireless networks

· Preview of Ericsson’s Managed Media Preparation Platform, which enables content owners and broadcasters to access, explore, enrich and repurpose their content and metadata for any audience anywhere

· The launch of Ericsson’s Managed Media Internet Delivery a new OTT managed service,  designed to complement linear broadcast experiences and cost-effectively enable innovative business models

· The Ericsson Media Delivery Network solution, which is uniquely designed to unite, accelerate and monetize the delivery of managed and unmanaged content over fixed and mobile networks

Ericsson will also be active across the IBC Conference. The company is lead sponsor of the IBC Leaders Summit, an exclusive invitation-only event, designed specifically for the most influential and visionary people at the top of the electronic media and entertainment industry. During the summit, Ericsson will present the finding of its 2013 ConsumerLab TV report as well as its vision for the future of the TV industry.

IBC Conference attendees can also hear from the following Ericsson senior industry experts during the program:

Saturday 14th September, 8:30AM – 10:30AM

Speaker: David Price, Head of TV Business Development, Ericsson

Stream: Multi-network Solutions in the Real World Forum at IBC:

Title: ‘Role of LTE Broadcast in Hybrid Networks’

Saturday 14th September, 11:00AM – 12:30PM

Speaker: Dr. Giles Wilson, Head of TV Compression Business, Ericsson

Stream: The Business of Broadcasting and Media I

Title: ‘The Great Quality Debate: Do we really need to go beyond HD?’

Sunday 15th September, 10:00AM – 11:30AM

Speaker: Vera Kenehan, Strategic Product Manager, Ericsson

Stream: The Business of Broadcasting and Media I

Title: ‘Money from Thin Air? The future of broadcast spectrum’

Sunday 15th September, 14:30PM – 16:00PM

Speaker: Joerg Huschke, Master Researcher, Ericsson ConsumerLabs

Stream: Advances in Technology

Title: ‘New Concepts and Competition for Terrestrial Broadcast’

Sunday 15th September, 15:00PM – 15:30PM

Speaker: David Price, Head of TV Business Development, Ericsson

Stream: IBC Connected World

Title: ‘Can LTE Broadcast become the first commercially successful Mobile TV technology?’

Monday 16th September, 11:00AM – 12.30PM

Speaker: Martin Guillaume, VP Business Development Broadcast Services, Ericsson

Stream: The Business of Broadcasting and Media

Title: A New Approach to Technology Resources in a Commoditised World

Monday 16th September, 15:30PM – 17:00PM

Speaker: Thorsten Lohmar, Senior Specialist, Ericsson

Stream: Advances in Technology

Title: Video Delivery Media – Wherever Next?

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Download high-resolution photos and broadcast-quality video at

Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today 40 percent of the world’s mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscriptions.

We are more than 110,000 people working with customers in more than 180 countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2012 the company’s net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.