Ericsson extends China VOD market leadership
September 5, 2011
· Enables Wuhu CATV to personalize TV services with VOD and time-shifted TV system
· Open, scalable and flexible VOD solution offers multi-vendor interoperability and rapid advanced TV service launch
· Strengthens Ericsson position of leading provider of next generation TV solutions
Ericsson (NASDAQ:ERIC) has further extended its position as the leading provider of video on-demand (VOD) solutions in China with a number of new deployments, including a system for Wuhu CATV, a cable operator serving the Anhui province of the country. The latest deployments strengthen Ericsson’s long-established reputation for providing operators in China with on-demand solutions that are enabling the next generation TV experience.
With the continued consumer uptake of enhanced television services across China, subscriber growth is expected in the Anhui province in the very near future. Wuhu CATV, which already offers more than 100 TV channels to over 300,000 consumers, is reacting to the opportunity for future growth by deploying a system that includes the OpenStream Digital Services Platform by Ericsson, enabling it to offer viewers greater levels of flexibility and personalization through next generation functionality such as time-shifted TV and networked PVR (nPVR).
“The number of pay TV subscribers is expected to increase from 362 million in 2010 to 481 million by 2016 according to Informa, and we are pro-actively taking the necessary steps to ensure that our existing and future viewers can enjoy innovative, next generation TV services,” said Wang Hao, General Manager, Wuhu CATV. “We therefore required a system that offers the capability to scale our services quickly and easily with field proven open standard interoperation in a multi-vendor environment. Ericsson’s solution offers us all this, as well as the reliability and level of performance that we needed. We’re delighted to have worked with Ericsson to identify and deploy the right solution to enhance the viewing experience for our valued subscribers.”
“These latest deployments, including the provision of a VOD and time-shifted TV system for Wuhu CATV, serve to strengthen our leadership for providing next generation TV solutions in China. The flexibility and reliability of our portfolio is enabling operators to meet the needs of consumers as they increasingly demand access to their favorite content whenever they want it,” said Ward Hansford, Acting Head of Asia Pacific, Solution Area TV, Ericsson. “Ericsson continues to act as a trusted partner for operators seeking to offer differentiating services that enhance the quality of experience for consumers and maximize the value of their subscriptions.”
The on-demand service delivery platform that Ericsson has provided to Wuhu CATV address critical functions required of a next generation platform, and enables key differentiators in the areas of multi-screen support, scaling, flexibility, and enterprise management.
Ericsson’s Xport Time-Shifted TV solution, which also forms part of the deployed system, manages multiple sites simultaneously over a centralized management console, not only eliminating the need for personnel at each remote location, but narrowing the opportunity for error by having one source handle all programming. It also allows for the centralized control and management of the program recording, in accordance to contractual obligation. The solution provides an open architecture framework that allows seamless interoperation with any type of EPG source data format, as well as third party solution elements.
Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.
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