Everyday Health, Inc. Announces International Expansion Of Leading Health And Lifestyle Brands In Partnership With RollUp Media
Prominent Health and Pregnancy Sites – EverydayHealth.com and WhatToExpect.com – Set to Debut in the United Kingdom and Australia with Localized Content
NEW YORK, June 28, 2012 /PRNewswire/ — Everyday Health, Inc. — the leading provider of online health solutions, providing reliable content, tools and community for over 30 million monthly consumers in the United States with its portfolio of health and wellness websites and mobile apps — today announced its plans to launch Everyday Health and What To Expect in Europe and Australia in partnership with RollUp Media. This international expansion marks the first time Everyday Health, Inc. will have localized sites outside the United States. At the same time this makes the What To Expect brand, based on the international bestselling pregnancy and parenting book series by Heidi Murkoff, available in the digital space for new audiences.
In a multi-year agreement, RollUp Media will launch and manage the health and lifestyle sites from content development to leading the sales and marketing efforts. Established in 2011 with the aim to launch quality sites in the travel, health, parenting, career and education verticals, RollUp Media boasts a talented team of leading industry professionals with successful careers at top digital companies including DoubleClick, Brightcove and Lycos. The new site launches will begin with WhatToExpect.co.uk at the end of the year.
Everyday Health is the number 1 online authority in health for the U.S. (comScore). “Health is one of the fastest growing content consumption categories, and after surveying the landscape we anticipate a strong demand for our quality content and health solutions in the UK and Australia,” said Ben Wolin, CEO and Co-Founder of Everyday Health, Inc. “RollUp Media’s successful track record for managing brands internationally together with its impressive roster of industry thought leaders and focus on high quality content curated for local audiences make them an ideal partner for Everyday Health’s expansion efforts.”
The UK and Australian online ad markets are experiencing strong growth as witnessed by recent IAB spend reports. The United Kingdom’s online advertising market grew 13.4 percent year-on-year and display advertising was worth over 1 billion pounds Sterling in 2011. Consumer Goods is the second biggest online advertising sector and accounts for 14.8 percent of total spend. Online advertising in Australia grew by 19 percent year-over-year, representing 20 percent of all ad spending in the country.
“We are honored and excited to be working with Everyday Health, Inc. to achieve its international expansion goals by bringing two powerhouse U.S.-based brands to new audiences and advertisers in Europe and Asia Pacific,” said Ben Regensburger, CEO of RollUp Media. “These sites will undoubtedly fill a niche in the growing advertising landscape abroad.”
The team in the UK and Australia representing Everyday Health and What To Expect online sites is comprised of innovators and leaders. Before becoming CEO of RollUp, Ben Regensburger was President of DoubleClick International until the Google acquisition, after which he ran Google’s media platform business in Europe. European Managing Director Raghav Gupta was part of the founding executive team at Brightcove while Kaylie Smith, former Managing Director for DoubleClick Asia Pacific, takes on the role of Managing Director for Asia Pacific. RollUp’s impressive team of Board Directors and Advisors include David Rosenblatt, the former CEO of DoubleClick who served as Google’s President of Global Display Advertising after selling the company to Google in 2007.
About Everyday Health, Inc.
Everyday Health is the leading new media health company. Attracting 38 million people monthly through its popular websites, mobile applications, and social media presence, Everyday Health inspires consumers to live healthier lives and helps doctors make more informed decisions for their patients. Everyday Health reaches an additional one million viewers per episode through its weekly TV series on ABC stations. The Company’s broad portfolio of products spans the health spectrum, from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.
Source: comScore Media Metrix; comScore Video Metrix; Facebook Insights; Twitter
About RollUp Media
RollUp Media is on a mission to help independent publishers build successful digital businesses by providing them with the tools to manage content, SEO, SMO, multi-channel distribution and revenue generation so that they can focus on what they love and do best – creating and curating high quality content and conversations. RollUp Media also works with the most forward-thinking advertisers and agencies to help them create engaging advertising experiences to become a part of the conversation with this network of online influencers.