Don’t just take our word for it — tech innovator launches new website
Improving the user experience is at the heart of Exponential-e’s new website, with customer endorsements, videos, and case studies at the forefront.
London, 28th January 2012
Technology enabler, Exponential-e, today announced the launch of its new website www.exponential-e.com. Following a brand refresh and market re-positioning, the launch of the website is a clear indication of the company’s strategic direction.
The new site has been optimised to communicate the company’s newly expanded Cloud and IT services portfolio, while delivering value-based content to web visitors and reinforcing the company’s ethos of innovation throughout.
Exponential-e, CEO, Lee Wade explained: “As a business renowned for innovation, it was time for our headline impact to match our reputation in the market. We wanted to ensure that the message our visitors read, saw and heard was clear, consistent and communicated our values as well as our technology leadership and customer excellence. The new site is not only feature and function-rich, but takes our visitors on a clear journey through our service portfolio, strategic insight and lets our customers do the talking throughout.”
The new site has taken design influence from outside of the business-to-business (B2B) sector with navigation which is smart-era friendly. Content is a balance of rich-media and text with a comprehensive resource library providing tailored content at the click of a button.
Exponential-e’s Head of Marketing, Jazz Sandhu commented: “Quite early on in the process it was apparent that our customers and employees could tell our story and share our messages better than anyone else. We decided to build on this with the concept of ‘Don’t just take our word for it’— proof-points throughout the site. We know that our visitors are tech-savvy and we wanted to build on the user experience of the B2C sites they visit outside of work in most design and experience. We explored this further and by analysing user journeys and content requests over the past 12 months, we’ve combined clear navigation and call to actions with value-based content.
The newly-launched site will be supported with CRM, email and partner portal integration; making response times faster and providing increased intelligence on visitor trends.
To find out more, visit: www.exponential-e.com
