EXSET APPOINTS ANDREW PONS AS GLOBAL DIRECTOR OF SALES AND MARKETING
The Netherlands – 4th Feb 2014: Exset, pioneers of pay-TV ecosystems for emerging markets, has appointed Andrew Pons as its Global Director of Sales and Marketing.
Pons has been with Exset for nearly two years as the company has established itself and its ground-breaking Digital Monetization System (DMS) across emerging markets. His new role will help push the company across its next growth phase as its DMS and CAS solutions continue to be deployed across Asia, the Indian Subcontinent, Africa and Eastern Europe.
DMS – already an award-winning solution – bridges the gap between technology and value-added services creating digital television platforms that can be monetised where previously impossible. This allows populations to benefit from new information and entertainment services while partnering governments to achieve digital switchover and bringing about social transformation. By taking the popular application model, whereby the core processing is carried out centrally in DMS publisher with the content then distributed when the application is accessed via the TV screen, low power set-top boxes can be deployed to receive services.
Pons has many years’ experience in the television business and previously as Director of International Marketing with Pace. Prior to that he has was Director of Sales and Marketing at SysMedia and Electronic Farm and Sales Director at Harris.
Alex Borland, CEO, Exset, said, “We’re delighted that Andrew has been promoted to this new role within our team. With his wealth of experience across our markets, we know he’s the right person to help drive us forwards in what are exciting times for Exset.”
Pons said, “Exset’s DMS is a powerful combination of proven technology and business acumen that opens up new digital broadcast opportunities in emerging markets. We are already highly active in India and across Africa with 2014 looking very exciting. I’m very pleased to accept this new position.”
About Exset:
Exset is a broadcast and technology solutions company set up to address the needs of digital TV operators in emerging markets that traditional suppliers of technology are not able to address. Exset delivers new business models and new revenue-generating technology as it has the experience and understanding of working with these new markets. With its headquarters in the Netherlands and offices in the UK, India and Estonia, Exset services over 10 million homes around the world.
