Home Page ContentPress Releases Fashion retailer Oasis awarded “Retail Technology Initiative of the Year” at the High Street Oscars, the Oracle Retail Week Awards 2012.

Fashion retailer Oasis awarded “Retail Technology Initiative of the Year” at the High Street Oscars, the Oracle Retail Week Awards 2012.

by david.nunes





Fashion retailer Oasis was tonight awarded “Retail Technology Initiative of the Year” at the High Street Oscars, the Oracle Retail Week Awards 2012.


A previous winner in this category, Oasis utilised iPad point of sale technology to merge web, mobile, social and physical retailing channels for the launch of its flagship store on Argyll Street, London. The iPad technology allowed staff immediate access to the Oasis website at any location within the store to check stock availability and order items that were not available in store. The point of sale technology ensured shorter queuing time for customers and enhanced engagement between shopper and retail assistant.




As well as using the iPads for roaming purposes, a selection were also fixed at stations around stores as “Look Books” to allow customers to browse the website and make 90 minute purchase deliveries . In the first week of operation, iPad point of sale technology accounted for a fifth of all sales and Oasis is now rolling this technology out across it stores in the UK and Ireland.




The biggest and most established event in the UK retail industry calendar, a total of eighteen awards were presented at the Oracle Retail Week Awards ceremony, held in London’s West End.  The further seventeen winners are as follows:




The Oracle Retailer of the Year; Burberry


Outstanding Contribution to Retail; Lord Harris of Peckham


The Clarity Search Retail Leader of the Year; Ian Cheshire, Kingfisher


The Wipro International Retailer of the Year; Apple


The Alix Partners Emerging Retail Leader of the Year; Catriona Marshall, HobbyCraft


The Premium Tax Free Speciality Retailer of the Year; Holland & Barrett 


Store Manager of the Year; Ian Allcock, Homesbase (Aylesford, Kent)


The Deloitte Employer of the Year; Morrisons


Growing Retailer of the Year; Hallett Retail


Store Design of the Year; Next Home and Garden, Holmbush Centre, West Sussex


Customer Service Initiative of the Year; Dixons Retail PLC, KNOWHOW  


The Wates Retail Destination of the Year; Westfield Stratford


TCC Marketing/Advertising Campaign of the Year; Sainsbury’s, Feed Your Family for £50


The Brandbank Multichannel Retailer of the Year; Debenhams


Responsible Retailer of the Year; B&Q 


The RR Donnelley Pure Play Online Retailer of the Year; Wiggle


The Ashton Partnership Product Innovation of the Year; Chad Valley, Argos




Speaking about the award, George MacDonald, Deputy Editor of Retail Week, said: “Technology remains at the forefront of innovation to help retailers engage more with customers and enhance the shopping experience. Oasis is a great example to demonstrate how on and off line retailing can work collaboratively together.”


Sarah Taylor, Senior Director, Oracle Retail said: “These important Awards recognise the achievements of those individuals and organisations that make British retail great. Oracle is committed to supporting the development of excellence, innovation, creativity and agility within retail businesses and we offer our congratulations to Oasis.”


Emap – the publisher of Retail Week magazine and organisers of the Oracle Retail Week Awards – is a proud supporter of the Retail Trust, the charity that looks after the needs of all three million people working in retail.  The Retail Trust is a vital presence in the industry, providing a range of free services including counselling, legal advice, debt advice, hardship grants, course funding and retirement housing throughout the UK. The Retail Trust offers support to both individuals working in retail and their families. 



For further information, please contact:


Emma Hammond                                             Emma Phelan                         


FTI Consulting                                                 FTI Consulting                                                


Tel: 020 7269 9347                                            Tel: 020 7269 9313


Mobile: 07754 667 639                                      Mobile: 07711 378600


Email: emma.hammond@fticonsulting.com    Email: emma.phelan@fticonsulting.com 





About the Oracle Retail Week Awards


Now in their seventeenth year, the Oracle Retail Week Awards 2012 are designed to celebrate and reward the foremost aspects of the retail sector. One of the most important dates in the retail calendar, the awards are the biggest in the UK retail industry, with over 1,600 people attending the sold-out event each year to celebrate the best in retail.


In total, there are 12 categories that are open to entries ranging from Marketing/Advertising Campaign of the Year to Store Manager of the Year. In addition, six awards are voted for by a panel of judges comprising some of the most senior figures in the UK retail sector, including the Oracle Retailer of the Year and Retail Destination of the Year.


The judging panel comprises some of the most influential names in the UK retail sector, including;




Andy Clarke, Chief Executive, ASDA Group


Terry Duddy, Chief Executive, Home Retail Group


Ian Filby, Chief Executive, DFS


Simon Fox, Chief Executive, HMV Group


Alan Giles, Chairman, Fatface


Vanessa Gold, Managing Director, Ann Summers


Mark Newton-Jones, Chief Executive, Shop Direct Group


Richard Pennycook, Group Finance Director, Morrisons


Mike Shearwood, Chief Executive, Aurora Fashions


Euan Sutherland, Chief Executive, B&Q


Rob Templeman, Chairman, Gala Coral and British Retail Consortium


Laura Wade-Gery, Executive Director Multichannel E-commerce, Marks & Spencer




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