First-Ever Guide Brings Together Mobile Experts on How to Make, Monetize and Market Mobile Apps
Popular print book now available as eBook through Amazon
STORY HIGHLIGHTS
· The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business draws from the vast experience of its authors analyst and mobile authority Peggy Anne Salz and top-producing marketing executive Jennifer Shambroom
· The Everything Guide To Mobile Apps is the first-ever resource to offer guidance from 25+ experts across the mobile ecosystem on how to make, monetize and market mobile apps
· The popular print book, sold at Barnes & Noble and Amazon, is now available as an eBook through the Amazon online book store
SAN FRANCISCO, CALIF. AND COLOGNE, GERMANY – MAY 17, 2013 — To help organizations and developers succeed in this new App Economy Peggy Anne Salz, author, analyst and mobile authority, and Jennifer Shambroom, top-producing marketing executive, have joined to produce The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business (F+W Media Inc.). The comprehensive guide, which is now available as an eBook through Amazon online book stores, provides brands and businesses with clear direction and critical information to enhance and extend the lifecycle of their mobile app.
Because producing a profitable mobile app requires companies to be experts in a wide variety of areas — ranging from app design and discovery, to app maintenance and mobile advertising — The Everything Guide To Mobile Apps has brought together the insights of more than 25 mobile professionals, practitioners and pundits to identify market trends, best practices and key lessons learned in developing, distributing and promoting mobile apps.
With mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app.
“In an ideal world, an organization hoping to succeed in the new App Economy would have their own personal expert to guide them through the complexities and intricacies of designing, producing, and marketing a high-quality, professional, robust and usable app,” observes Jez Harper, CEO of Tús Nua Designs, an Irish app development business, and a chief contributor to the Guide.
“Companies don’t have that luxury, but they also don’t miss it since The Everything Guide to Mobile Apps draws on the knowledge and experience of the authors, as well as the world’s leading experts in the app arena, to package everything you’ll need to know in order to turn a mobile app into a serious business.”
“Even first-time app developers instinctively know it’s no longer ‘enough’ just to develop a great mobile app,” said social marketing authority and mobile startup advisor Ken Herron, the marketing contributor to the Guide. “To meet your download goals, it’s critical to effectively use social media to build and engage your community of brand fans, and the Guide shows you how.”
AUTHOR QUOTES
Peggy Anne Salz, Co-Author, Chief Analyst, MobileGroove
“Mobile apps allow mobile commerce transactions, but — more importantly — they enable organizations and brands to build relationships, to engage consumers and customers, and drive revenues and grow markets. From Digital Moms on the move, to Digital Natives raised on the Internet, consumers across all segments and social strata are reaching for their mobile apps to make decisions and take action, to create and customize their mobile experiences, and even bridge the digital and physical worlds around them with the help of Augmented Reality.”
Jennifer Shambroom, Co-Author, VP Marketing, Crittercism
“The future of business is in the palm of your hand! This guide provides a practical overview on how to take advantage of this critical technology shift. The time is now for all businesses to embrace mobile and the global expansion that comes with these innovative technologies. Now that businesses and consumers alike expect a fully connected experience wherever they are – it’s time to go mobile or go home.”
TWITTER-FRIENDLY QUOTES
The future of business is in the palm of your hand – #EVERYapp will show you the way http://bit.ly/10J2FMo
Where can you get the *best* advice on how to make, monetize, and market YOUR #mobile #app? #EVERYapp – http://j.mp/EVERYapp!
“#EVERYapp guides you through designing, producing, and marketing a high-quality #mobile #app.” – @TusNuaDesigns CEO @JezHarper
“To meet download goals, it’s critical to use #socialmedia to engage your brand fans. #EVERYapp shows you how.” – @KenHerron
ABOUT THE EVERYTHING GUIDE TO MOBILE APPS
The Everything Guide draws from the vast experience of its authors and the insights of more than 25 mobile technology professionals and practitioners to help organizations make and market their app with success. This roster of expert contributors includes: Akash Sureka, Hoopz; Alfred DeRose, Tego Interactive; Andrew Levy, Crittercism; Andy Bovingdon, Bango; Asif Khan, the Location Based Marketing Association; Chris Jones, CodeNgo; Daniel Appelquist, Blue Via; Derek Newell, Jiff; Ed Vause, Appromoter; Gary Schwartz, Impact Mobile; Helen Keegan, Heroes of the Mobile Fringe; Itay Gadot, Inneractive; James (Coops) Cooper, Mobyaffiliates; Jennifer Hiley; Jez Harper, Tús Nua Designs; Jonathan Kohl, Kohl Concepts, Inc.; Ken Herron, social marketer; Linda Daichendt, MTAM; Lisa Ciangiulli, Optism; Magnus Jern, Golden Gekko; Martin Rugfelt, Expertmaker; Martin Wilson, The Mobile Web Company; Matos Kapetenakis, VisionMobile; Matt Lutz, AppClover; Mike Anderson, Chelsea Apps Factory; Moshe Vaknin, YouAppi; Paolo de Santis, ChupaMobile; Paul Poutanen, Mob4Hire; Phil Hendrix, immr; Rimma Perelmuter, Mobile Entertainment Forum; Rob Woodbridge, untetherTV; Ryan Morel, Placeplay; Sam Chan, Wireless Industry Partnership; Scott Townsend, Urban Airship; Stu Arnott, Spark Inspires; Suzie Mitchell, Mitchell PR; Viki Zabala, Fiksu; and Yasmina Haryono, Fjord.
ABOUT PEGGY ANNE SALZ
Peggy Anne Salz (@peggyanne) is the chief analyst and founder of MobileGroove, a top 50 ranked influential destination providing editorial content and custom research for the global mobile industry. Her work includes dozens of reports, white papers and industry analyses, as well as more than 300 articles covering mobile marketing, mobile search and social media. Salz is also the author of the last four editions of the Netsize Guide, an annual mobile industry almanac. She is currently editing and producing a mobile commerce and retail guide scheduled for publication in May 2013 and has joined the roster of analysts at GigaOM PRO, where she is working on a report looking at mobile loyalty and CRM.
ABOUT JENNIFER SHAMBROOM
Jennifer Shambroom (formerly Moranz) is a top-producing marketing executive with an extraordinary 15-year track record of success. She has led marketing efforts across the full spectrum of branding, product marketing, customer acquisition, developer relations, PR and social media. Jennifer is a pioneer in the mobile ecosystem with over a decade of experience in outreaching to mobile professionals, building loyal, mainstream customer bases, and, more recently, cultivating industry-leading developer communities. She is currently VP of Marketing at Crittercism, the leading provider of Mobile App Performance Management solutions that are live on 500 million mobile devices worldwide.
