Flexera Software’s Mike Mullany Speaking at Embedded World in Nuremberg on Embedded Software Licensing as Revenue Generator for Manufacturers
Munich, Germany February 21, 2012 –
Flexera Software will be exhibiting at Embedded World in Nuremberg from 28 February-1 March. Flexera Software will host exhibition stand #5-444 in Hall 5.
In addition, on 28 February at 4:00pm (16:00) Mike Mullany, director of business development at Flexera Software, will present a session on the role of embedded software licensing and entitlements as a key strategy in helping intelligent device manufacturers create new revenue streams. The session will look at market trends and business challenges. Components of the FlexNet Producer Suite will be introduced along with discussion on the value this solution provides to hardware centric companies. The session will conclude with a review of implementation use cases and the competitive advantage realized by intelligent device manufacturers.
@FlexeraSoftware presenting on embedded software licensing for intelligent device mfrs. @Embedded World in Nuremberg http://bit.ly/cqDf7t
As the market for hardware becomes increasingly commoditized and squeezed by global competition, intelligent device manufacturers must simultaneously cut manufacturing costs, create more efficient, flexible and responsive supply chains, and uncover new revenue streams. Embedded software has emerged as a key strategy to do so. And software licensing and entitlements are the enabling technology empowering intelligent device manufacturers to productize, monetize and protect their intellectual property in embedded software.
How Software Licensing Helps Manufacturers Generate Value from Embedded Software
28 February, 2012
About Flexera Software:
Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions- from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization – to strategically manage application usage and achieve breakthrough results realized only through the systems-level approach we provide. For more information, please go to: http://www.flexerasoftware.com/.
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