Forbes.com Chooses Maxifier to Optimise Ad Campaign Delivery and Performance
NEW YORK, NY – 17 November, 2011 – Maxifier, the world’s leader in online ad campaign performance optimisation, announces today that Forbes.com has added Maxifier’s adMAX™ technology to optimise campaign performance, manage global inventories and improve operational efficiencies.
“Integrating Maxifier’s platform into our ad server was an integral part of our overall customer strategy. Within a few weeks, we could already see the positive impact,” said Michael Smith, President and Chief Digital Officer at Forbes.com. “adMAX has significantly improved our campaign performance and our Ad Operations team can truly unlock the value of our inventory. We now have the tools to easily understand our inventory, its performance, and we have gained clarity into future inventory performance. All of this has given us the ability to leverage our most valuable inventory and maximise ad revenue.”
Maxifier developed a veritable “easy” button for publishers’ online ad operations and sales. With adMAX, publishers have a single, integrated platform with embedded, advanced algorithms that clearly and crisply show publishers how to improve the performance of their online ad operations and associated sales initiatives. Guesswork is eliminated and clarity is the standard.
“Forbes.com is one of the leading publishers in the world. Their brand attracts a premium audience that, in turn, attracts premium advertisers,” says Jonathon Shaevitz, CEO of Maxifier. “Forbes.com increased the demand for its premium branded offering with adMAX optimising ad campaign delivery, inventory performance, and revenue while increasing value for advertisers. We are pleased to work with Forbes.com and look forward to helping them continue to grow sales, drive their sell-through rate, and deliver value for their advertisers through our optimisation technologies.”
Media companies, networks, and publishers rely on adMAX, Maxifier’s ad optimisation engine, to optimise the performance of their premium campaigns, improve inventory performance and drive ROI. Ad operations, sales professionals, and executives leverage Maxifier’s real-time engine to measure and optimise campaign performance, forecast and manage global inventories, and increase sales and renewals. With offices on three continents, Maxifier is growing rapidly and proudly serves an ever-increasing portfolio of top-tier media companies worldwide. Maxifier won the “Top Ad Technology Platform” award at the 2010 AOP Digital Publishing Awards. For more information, visit www.maxifier.com.
Forbes.com, a leading Internet media company, is among the most trusted resources for the world’s business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning. Forbes.com includes real-time original reporting on business, technology, investing and lifestyle; stock and mutual fund quotes; comprehensive company profiles; a wide array of interactive tools, calculators and databases, including People Tracker, the annual Forbes Lists; a Lifestyle section that currently focuses on high-end vehicles, collecting, real estate and travel; and the complete online editions of Forbes magazines.
For further press information, please contact:
Sally Brown and Russell Lindsey, Rocket PR