Former Nuclear Submarine Officer Selected Global Marketing Director for Booming Life Sciences Compliance Consulting Firm, Maetrics
INDIANAPOLIS, Nov. 19, 2014 – To whom does a company with four years of explosive, double digit growth turn to take its marketing program to the next level and beyond? Mark Hassenplug, President of global life sciences compliance consulting firm, Maetrics, announced the appointment of Roland Bydlon as the company’s new Global Marketing Director. In addition to Bydlon’s distinguished U.S. Naval career, he is an accomplished veteran of the life sciences industry and an experienced marketing professional. Bydlon is responsible for Maetrics’ global strategic marketing plan and leading the company’s campaign implementation.
Prior to joining Maetrics, Bydlon managed the consulting firm EYP Advisors where he created innovative ways to grow technology companies. He was a founding member of Integrity Pharmaceutical Corp, helping establish its sales force and spearheading growth to over $30 Million in revenue. Bydlon began his career as an officer on a nuclear submarine in the US Navy. One of his joys in life is driving a submarine under the Golden Gate Bridge. He was introduced to life sciences and marketing at Eli Lilly where he helped grow affiliates in Europe and Japan. Bydlon was on the team that developed Lilly’s first reusable insulin pen.
According to Hassenplug, “Roland is exceptionally well qualified to design and spearhead Maetrics’ marketing program to reach the next levels and beyond. He is uniquely qualified for this mission, having both solid management and leadership skills from the Navy, combined with refreshingly innovative creative talent that will support Maetrics’ dramatic growth and leadership in the future.”
Bydlon received a Bachelor’s degree in Civil Engineering from the University of Minnesota. He earned an MBA from the University of Michigan. He is a licensed professional engineer (PE), passionate speaker, and accomplished author. Bydlon resides in Indianapolis, Indiana with his family.
Now in its thirtieth year, Maetrics is a leading global life sciences consulting firm specializing in:
- enterprise compliance services
- performance improvement
- risk management
- organizational change management
- information technology
for top-tier pharmaceutical, biopharmaceutical, and medical device companies. Maetrics supports its international client base from its headquarters in Indianapolis, IN USA and offices worldwide.
