FUJIFILM re-imagines X 100 success with X-Pro 1
The first digital mirror-less interchangeable lens camera from the FUJIFILM family
New Delhi, February, 2012: FUJIFILM is all set to raise the curtain of a new era by introducing interchangeable lenses. The pioneer in the digital imaging field today unveiled FUJIFILM X-Pro 1, the first digital mirror-less interchangeable lens camera.
FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Holding Corporation, Japan has also launched three newly designed fixed ‘X mount’ lens.
These fast, prime lenses, equivalent to a 27, 53, and 90 lens in a full sensor D-SLR camera, available as a addition feature along with X-Pro 1. These interchangeable lenses are having 18 millimetre f2, 35 millimetre f1.4 and 60 millimetre f2.4. The X-mount featured on the X-Pro 1 has a thin profile and quick shutter time lag.
FUJIFILM X-Pro 1 is FUJIFILM’S response to the unprecedented success of FinePix X100 and they re-imagined the digital camera, this time, with mirror-less interchangeable lenses.
The X-Pro 1 body includes a 16 megapixel APS-CMOS image sensor with FUJIFILM’s EXR processing technology. While X-Pro sensor gives a clearer image with the 6×6 colour array as compared to standard 2×2 array. It allows the users to instantly switch between an electronic and optical viewfinder thanks to X-Pro 1’s Hybrid multi-viewfinder.
Any one who sees it for the first time will fall in love with its retro look with a sleek black design and 3-inch LCD screen. X-Pro 1 is for those who want all the advantages of a small, rangefinder-like camera in a reasonable price. It will be a best option for a high-end second camera for professional photographers and serious amateurs.
According to Mr. Kenichi Tanka, Managing Director, FUJIFILM India, “The huge response we received from users of X-100 leads us to develop X-Pro 1 with some added features. With X-Pro 1 we are entering into the digital mirror-less camera market which has shown a rapid growth due to their portability in term of size and weight. Similarly XF Lenses designed especially for the X-Pro1, promises enhanced resolution and light volume in image edge areas as well as reduced chromatic aberration for exceptional image quality. It will definitely be a hit in the digital camera market like its predecessor X-100 and repeat the success.”
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 74,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit www.fujifilm.in.
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