FUJIFILM Unveils a Camera with World’s First

‘Hybrid Viewfinder’

Now get beautiful ‘retro’ looks with powerful performance in new FinePix X100  

New Delhi, June 10th, 2011: The true enjoyment of photography begins with “the pleasure of seeing the world through a viewfinder”. Now you too can feel the unmatchable camera experience and click great photos for FUJIFILM India Pvt. Ltd. has introduced a revolutionary new digital camera FinePix X100. The camera has a distinct edge to it as it is the only camera across globe with world’s first ‘Hybrid Viewfinder’. 

This 12.3 megapixel camera has 23mm Fujinon lenses that ensure a superb image quality. The most distinguishing feature of this camera is its Hybrid Viewfinder that offers the user “the best of both worlds”. It is a unique combination of two different kinds of viewfinders (those found in high-end film cameras and digital compact cameras). Thus, by combining the qualities of two types of viewfinders, the hybrid viewfinder of FinePix X100 enables you with great ease of shooting pictures. 

The classy X100 is a camera with beautiful ‘retro’ looks. Being similar to a traditional film camera in appearance, FinePix X100 comes in a high-quality design. Its features give a sense of freedom to the user to unleash his/her creativity and have an utmost gratifying camera experience.  

The camera has a large-sized and high-performance APS-C / CMOS sensor. The latter ensures that each and every picture you take has an unmatchable clarity and sheer brilliance. Its powerful EXR Processor helps in achieving highest resolution in your photographs. X100 also offers the ability to shoot high-quality HD (high definition) movies. 

According to Mr. K. Tanaka, Managing Director, FUJIFILM India, “At FUJIFILM, innovation is centric to our continuous R&D efforts. Time and again we have been introducing products with unique features. We are pleased to introduce world’s first hybrid viewfinder in FinePix X100. Laced with this revolutionary new technology, the product promises a never-before camera experience.”  

Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, said, “FUJIFILM sees India as an important market. We intend to bring the latest to the fore for our discerning customers. Our FinePix X100 is a premium digital camera that brings superior technology to the photo enthusiasts. Its one-of-a-kind features will surely benefit those who love to explore photography on a professional note and beyond just a hobby.”  

Fujifilm, one of the world’s largest photographic solutions company, is known for its quality products in the realms of both digital and medical imaging. The company also has an impressive product line in business products category comprising of life science systems, graphic systems, photofinishing products, motion picture films, recording media and more. 

About FUJIFILM  

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 20 companies around the world granted U.S. patents in 2009, employs more than 70,000 people worldwide and in the year ended March 31, 2010, had global revenues of $23.5 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit www.fujifilm.in. 

For more information, please contact: 

Nikky Gupta / Ruchika Sharma/ Anu Bakshi
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