Fujifilm X-E1 wins ‘Photokina STAR 2012’ award
New Delhi, September, 2012: FUJIFILM’s latest offering X-E1, the second in the X series interchangeable lens camera, has won the “Photokina STAR 2012” award sponsored by PHOTO PRESSE and “digit!” magazines traditionally awarded at Photokina. The award honours products and concepts that stand out for their innovative nature and their trendsetting technologies.
Following hot on the heels of the highly acclaimed FUJIFILM X-Pro1, the X-E1 boasts the same 16 megapixel APS-C X-Trans CMOS Sensor with top-class OLED electronic viewfinder, a smaller body with built-in flash and the same X mount for the FUJINON XF lens series.
The new FUJIFILM X-E1 camera features a colour filter array with a random pixel arrangement. The distinctive arrangement of the colour filter array is very effective in the enhancing noise separation in high-sensitivity photography.
Mr. K Tanaka, Managing Director, FUJIFILM India said, “We are very proud to be honoured with Photokina STAR 2012 award. With the interchangeable lens technology, X-E1 has promises to be an exciting addition to the X series range. It has the ability to create the “bokeh” effect which creates an aesthetic out-of-focus effect when shooting with a shallow depth of field. This product has all the features to satisfy the needs of our discerning customers.”
X-E1 with attractive classical design and wide appeal is available in two variations Silver and Black.
According to Rohit Pandit, Executive Vice President, FUJIFILM India, “With X-E1 the user can view the new heights of photography, thanks to FUJIFILM’s creative ‘Film Simulation Modes’ to simulate the distinctive textures of conventional photo film. One can use the high saturation ‘Velvia’ for landscape shots with stunning primary colours, ‘ASTIA’ for faithful smooth skin tone reproduction and the more versatile ‘PROVIA’ for its natural look, as well as two additional settings based on professional colour negative films.”
About FUJIFILM
FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 74,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship.
For more information, please visit www.fujifilm.com. For more information on FUJIFILM India, please visit www.fujifilm.in.
