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FUJIFILM’s hi-tech compact cameras honoured by BetterPhotography

by david.nunes



FUJIFILM’s hi-tech compact cameras honoured by BetterPhotography


FINEPIX X100 and X-10 have been awarded with Better Photography Awards




New Delhi, February 1, 2012: Adding one more feather to its cap, FUJIFILM India Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Holding Corporation, Japan, has won two Better Photography Awards. FUJIFILM’s FINEPIX X100 has won the ‘Better Photography Innovative Product of the Year award’, while FUJIFILM X-10 has fetched ‘Better Photography Advanced Compact Camera of the Year’ award for the year 2012.




‘Better Photography Awards’ are being instituted by Better Photography, one of India’s leading photography magazines. 




FUJIFILM FINEPIX X100 is a high-grade digital compact camera featuring an APS-C CMOS sensor, a Fujinon 23mm fixed focal length lens and a Hybrid Viewfinder. Fujifilm has delivered both excellent image quality  with extremely low noise levels, as well as high speed performance, such as 5fps shooting, quick focusing, and extremely quick shutter response in FINEPIX X100 model. This digital camera has brought the image quality of a large sensor to a smaller camera and the speed of DSLRs with it.


The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the FUJIFILM FINEPIX X100. In FUJIFILM X-10, the combination of versatile & functional Fujinon lens and a bright viewfinder gives a sensational shooting experience for the photo enthusiastic.




Mr. A. Rajkumar, Executive Vice President (EVP), FUJIFILM India, said, “FUJIFILM is very delighted to receive the Better Photography Awards. At FUJIFILM, innovation is centric to our continuous R&D efforts. Be it the world’s first hybrid viewfinder in FINEPIX X100 or X-10. The multi-award winning FINEPIX X100 once again made us proud by winning the award for innovative product of the year.”






FUJIFILM Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, photofinishing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 15 companies around the world granted U.S. patents in 2008, employs more than 70,000 people worldwide and in the year ended March 31, 2008, had global revenues of $24.7 billion. FUJIFILM is committed to environmental stewardship and good corporate citizenship. For more information, please visitwww.fujifilm.com. For more information on FUJIFILM India, please visit www.fujifilm.in


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