Confirmit Launches Voice of the Customer Engagement Model
Confirmit Voices™ to enable businesses to build outstanding VoC programmes
London, UK and Oslo, Norway and New York, NY: July 12, 2012: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research has announced the launch of Confirmit Voices™, a Voice of the Customer (VoC) engagement model which enables companies to build successful Voice of the Customer programmes that drive business change and generate Return on Investment.
The model is built around a six-stage process: define, design, implement, analyse, act and review. It helps organisations to develop clear objectives and design a tailored VoC programme mapped to the customer journey. At its heart is the Confirmit Horizons™ platform which provides multichannel data collection, including web, mobile, telephone and paper, as well as analysis and reporting tools that deliver actionable insight across the business.
Claire Sporton, VP, Customer Experience Management at Confirmit, commented: “Successful VoC programmes deliver increased revenue, reduced costs and positive changes to organisational culture. The Confirmit Voices model is designed to help companies achieve these benefits through a clear, rigorous approach that defines success against clear goals and KPIs. A fundamental part of our approach is the ability to take customer feedback and bring it alive by incorporating financial and operational data, as well as rich media such as photos and video. This is key to engaging employees and delivering cultural change within businesses.”
Core to Confirmit Voices is a focus on driving action and delivering tangible business results at both tactical and strategic levels. The model is highly flexible and customers can choose to use some or all of Confirmit’s extensive services to build and implement their VoC programme, or can simply use the Confirmit Horizons platform to run it themselves.
Henning Hansen, President and CEO, Confirmit explains: “Confirmit has always been a leader in enabling companies to develop successful VoC programmes. The introduction of the Confirmit Voices model cements our position as a strategic partner for companies who wish to start or expand successful VoC programmes.”
For more information about Confirmit Voices and Confirmit Horizons, visit www.confirmit.com.
Confirmit is the world’s leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Cologne, Guildford, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit’s software is also distributed through partner resellers in Barcelona, Kuwait City, Madrid, Milan, Pattaya, Sydney, and Tokyo.
Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include A&N Media, British Airways, Dow Chemical, Farmers Insurance, GlaxoSmithKline, Ipsos, Morehead Associates, Nielsen, The NPD Group, Swisscom and Symantec. Visit www.confirmit.com for more information.