Elisa Selects Tvinci to Power Next-Generation EpicTV iPad App for Online and Offline OTT Content
Personalized delivery of premium HD video-on-demand content, available for both online and offline viewing via subscription on iPad
Tel Aviv, Israel & OTT TV World Summit, London, November 7th, 2012 – Tvinci, the leading Pay-OTT Platform provider, announced today that it has been selected by EpicTV, a video-on-demand service fully funded by Finish telecommunications and ICT company Elisa, to power its next-generation iPad app. EpicTV will use Tvinci’s OTT 2.0 platform to enable its pan-European subscriber base to watch more of their favorite extreme sports programming and films in HD quality via their iPad. The advanced application provides users with an increased number of interactive functionalities, including the ability to watch content in offline mode.
Available for free download in the iTunes Store, the EpicTV iPad app gives consumers access to a vast library of premium HD content, including 600 of the world’s most iconic feature-length films on surfing, climbing, skiing, snowboarding, mountain biking, kayaking, base jumping and wingsuit flying. The service offers users a completely intuitive and personalized TV service through a unique, Facebook-based freemium model among other viewer engagement methods.
EpicTV is a pan-European extreme sports service, funded by Finnish operator Elisa, that offers a personalized, consistent viewing experience for subscribers across iPad, Android tablets and smartphones, PC and connected TV. The new iPad application enables 200 million European extreme sports fans to download content onto their devices, in order to watch it at a later time when they may be offline.
“In an age where convenience is valued so highly and where consumers are averse to relying on traditional programming schedules, our latest deployment with Elisa has answered their immediate need not only for a new OTT video delivery method to iPad, but also a brand new TV experience,” says Ido Wiesenberg, Tvinci’s Co-Founder & VP Business Development. “Extreme sports enthusiasts are likely to find themselves in places without Wi-Fi and it was important for EpicTV to provide its end users with the ability to watch content in remote locations. By offering a highly targeted and user-centric viewing experience where users can even watch content offline, the revolutionized EpicTV iPad app shows how service providers can capitalize on the advantages of OTT 2.0 to open up considerable new revenue opportunities, while attracting new customers. We are delighted to take this leap forward with Elisa’s team and look forward to extending the reach of the service on an increased number of connected devices.”
The launch of the new iPad application follows Tvinci’s announcement of a $4.5M investment last month, which has been earmarked to continue to develop its innovative OTT 2.0 platform, and to explore growth in new territories.
At OTT TV World Summit, visitors to Tvinci’s stand (17) will be able to view live demonstrations of the OTT 2.0 platform and can meet with senior members of the Tvinci team to discuss the company’s next steps and plans for future international expansion in 2013. Ido Wiesenberg, Co-Founder and VP Business Development, Tvinci, will also be speaking in the conference on the panel: ‘Build, Buy or Partner; What Is the Best Route?’ on Wednesday 7th November at 12:50pm.
About Tvinci
Formed in 2007 especially for the advent of Over-the-Top TV (OTT TV), Tvinci’s award-winning platform enables its customers – TV operators, telcos and media companies – to create a personalized, social TV experience for end-users consuming premium content across various devices. The company specializes in high-end solutions for the smart management of content and user experience, and has deployed its platform for leading brands like Orange, MSN, Elisa, MTV and others worldwide.
For more information visit: www.tvinci.com
