NewBay Expands European Footprint Establishing a Presence in France and Doubling Data Center Capacity for Cloud Services

NewBay appoints Andrea Rus as Head of Business Development, SEMEA

Dublin, Ireland – 18 September 2012 – NewBay (, a leader in cloud services, today announced their expansion into Paris, France to better service the company’s growing client base in Europe and to accelerate growth plans for the region.  As part of NewBay’s expansion, Andrea Rus has joined the company as Head of Business Development, Southern Europe, Middle East and Africa (SEMEA).  In addition, based on customer demand, NewBay is increasing its off site storage and network footprint by doubling its data center capacity in Europe for global cloud services.

Commenting on the expansion, David Sinnott, EVP Sales at NewBay said, “We are excited to be expanding our operations in Europe. Our appointment of Andrea Rus brings exceptional regional business development experience to the role and established relationships with key operators. NewBay continues to build market share in the region with customers including France Telecom, Everything Everywhere, and Deutsche Telekom. We look forward to expanding our presence and accelerating adoption of our cloud services solution.”

As Head of Business Development SEMEA, Andrea Rus will be responsible for managing key operator accounts, identifying new business opportunities, and growing NewBay’s customer base in Southern Europe, Middle East, and Africa.

Andrea joins NewBay from MobileAware, a leading provider of mobile self-care solutions, where he held the position of Sales Director EMEA, managing software and SaaS sales (direct, indirect, enterprise, ISV and operator) for the region. Previously, at MobileAware, Andrea was responsible for Channel Sales, where he established an extensive partner network of system integrators and VARs to drive revenue growth in SEMEA.

To support its global customer base, NewBay’s current operations comprise of 13 data centers across Europe, Americas and APAC.  A number of NewBay’s global accounts are managed directly from data centers in Europe. This latest expansion provides increased security and reliability, bringing NewBay’s total storage capacity to 2 petabytes in Europe alone.

About NewBay

NewBay is a leading provider of cloud services for mobile operators and other service providers. With NewBay’s white label cloud solution users can backup, access, organize and share content across devices including PC, Mac, iPhone, iPad, Android, BlackBerry, and more.

NewBay delivers cloud services to millions of users and stores billions of media for customers worldwide. Customers include AT&T, Orange, Telstra, T-Mobile, Verizon, Vodafone and U.S. Cellular.

Founded in 2002, NewBay is now a subsidiary of Research in Motion (RIM) (NASDAQ:RIMM; TSX:RIM). NewBay is based in Dublin, Ireland; with offices in Seattle and Atlanta, USA; London, UK; Sydney, Australia and Seoul, South Korea.