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Partnership with Masternaut helps Glanbia CFI secure new customer

by david.nunes

Partnership with Masternaut helps Glanbia CFI secure new customer

12th August 2013 – Glanbia Consumer Foods Ireland has won a new client as a result of showcasing its use of Masternaut’s telematics solutions. Glanbia secured the distribution of leading sports nutrition product, Optimum Nutrition. Glanbia is now responsible for the distribution of Optimum Nutrition products across the whole of Ireland, with all vehicles tracked by Masternaut.

The ability to demonstrate the level of detailed intelligence that Masternaut’s technology delivers Glanbia’s fleet managers played a large part in winning the business. The Glanbia sales team use the telematics solutions to access instant, real-time information about each vehicle within the organisation’s fleet – both from headquarters and on-the-go through the integrated smartphone application. Glanbia also uses the technology’s in-cab alerting functionality, allowing its fleet managers to instantly deploy drivers as pick-ups are flagged.

When it came to pitching for Optimum’s business, therefore, the efficiency of Glanbia’s fleet surpassed that of its competitors – with a backlog of detailed reports to support this claim. Glanbia was also able to evidence its ability to reduce unnecessary time spent on the road and vehicle idling, resulting in reduced delivery times and improved customer service, as well as its ability to monitor the safety of its drivers and the contents of their vehicles.

Denis Conway, Logistics Manager for Glanbia CFI said: “Glanbia CFI is delighted to have secured this new Warehousing and Distribution contact. Masternaut was certainly a key selling point during the tendering process and enabled Glanbia CFI to showcase one element of its best-in-class approach to supply chain management.“

Derek Ramsey, Optimum Nutrition Sales Manager for UK & Ireland said: “The Masternaut application used by Glanbia CFI was certainly a unique selling point. When we saw the capability and real-time visibility that Glanbia CFI had as a result of using the Masternaut system it gave us a great feeling of security around the control of our product once it has been dispatched. This, along with the customer geo-fencing, automated alerts and detailed customised reporting, was key to helping us choose Glanbia CFI as our new distribution partner in Ireland.”

Phil Barnes, Business Development Manager for Masternaut Ireland added: “By demonstrating its use of Masternaut’s solutions in order to improve the efficiency and reliability of its fleet, Glanbia was able to really set itself apart from competitors during the tender process. More and more companies are realising the value of the insight generated by telematics technology to drive down costs and provide that essential competitive edge.”

Glanbia’s fleet of vehicles travel throughout 36 counties in Ireland, serving over 2500 customers; it has been a Masternaut customer since 2010.

About Masternaut

Masternaut is Europe’s largest provider of telematics solutions. Founded in 1996, the company now employees over 600 telematics specialists and has more than 10,000 customers.

Masternaut provides a SaaS-based Mobile Resource Management (MRM) application suite for businesses of all sizes to help them achieve greater operational efficiencies through a lowering of vehicle fuel consumption, effective tracking of assets, productivity increases in workforce, reduced vehicle wear and tear, improved management of driver behaviour, and a reduction in CO2 emissions. These solutions drive tangible savings and service improvements for customers across all parts of an organisation; from finance to HR, operations to customer service.

Our suite modules range from driver performance management, fleet and consumer insurance, traditional vehicle tracking and specialist services for the transport and logistics industry, including remote digital tachograph download and temperature monitoring. Masternaut also provides highly-configurable solutions to the public sector for highways maintenance and infrastructure support.

Masternaut has the largest telematics R&D team in Europe, continuously innovating to deliver the most reliable and scalable platform available. The company has over 300,000 assets, vehicles and people connected to its SaaS solutions. Over 15,000 users interact every hour with the systems, and over 50 million data transactions are processed and configured into 20,000 reports every day.

With customers in 32 countries, Masternaut has multiple offices and partners throughout Europe, North America, South America and Asia.

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