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ImpulsePay chooses C3’s Fusion IVR software for enhanced call handling capability

by david.nunes

ImpulsePay chooses C3’s Fusion IVR software for enhanced

call handling capability


Cambridge, UK. 22nd July, 2013-

ImpulsePay, the UK’s leading Payforit provider, is using C3’s Fusion IVR to develop interactive consumer assistance as the company undergoes a period of expansion, with new merchants coming on board and Payforit transactions increasing month-on-month.

The company, pioneers of the Payforit mechanism, was already using a competitor’s IVR solution but that didn’t provide the granularity of control, or the flexibility, that ImpulsePay required as a dynamic and growing business.

“Fusion IVR offers us significant functionality, at the same time as being incredibly easy to use” says Adam Williams, Chief Operating Officer at ImpulsePay.

“This means we can quickly launch advanced voice services and change them at the click of a button. That level of flexibility is important to us as we continue to grow the business.”

With Payforit gaining real momentum, ImpulsePay has been working on new developments, such as enhanced single-click payment, which has helped merchants significantly increase their mobile revenues. The company has also been busy expanding its customer services team to ensure quality of support remains high as the business continues to grow.

“We are always working hard to make sure ImpulsePay provides the best Payforit offering available.” says Adam. “An increase in overall capacity, as well as heavy investment in our server infrastructure, means we’re able to provide the most robust Payforit solution on the market.”

ImpulsePay is deploying Fusion IVR as a hosted service, initially to develop intelligent scripts for its customer service lines.



About C3

C3 was set up over 20 years ago as a specialist supplier of computer telephony platforms and associated applications.

The owner-managed business, based in Cambridge, now supplies a wide range customised multi-channel communications solutions to customers worldwide.

Our experience in the communications market place means we have an excellent track record for service. We are constantly evolving our product range to reflect market demands and customer requirements.

Our products enable companies to automate their communication processes, to generate new revenue channels, streamline communications processes and reduce overhead costs.

Aside from our market leading call handling and voice messaging solutions, we are also known as one of the UK’s leading PCI DSS specialists and our kit is used by some of the UK’s best-known charity campaigns to take thousands of secure telephony  payments per minute.

About Fusion IVR

Fusion IVR is a game changing IVR scripting tool that has helped C3’s customers slash development time and launch new IVR services far quicker than the competition.

Fusion’s intuitive drag & drop graphical user interface (GUI) makes it easy to create new IVR scripts. Absolutely no coding knowledge is required – anyone can create or modify a call flow using the software’s simple flowchart format.

The script functions (nodes) and their associated parameters are simply joined together with links. With over 50 nodes included as standard in our node library, you can build speech, DTMF and TTS based applications within minutes – and many Fusion customers have slashed average development time by 90%.

For more information about Fusion IVR please visit www.c3.co.uk/products/ivr-software

About ImpulsePay

With hundreds of clients spanning many sectors, ImpulsePay is the fastest growing provider of Payforit in the UK and the only provider fully committed to Payforit mobile payments. ImpulsePay is helping to drive innovation and improvements within the Payforit framework through relationships with the network operators and AIME.


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