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SPB TV Brings Its Unique Expertise in OTT TV Monetisation to Asia

by david.nunes

SPB TV Brings Its Unique Expertise in OTT TV Monetisation to Asia

June 17th, Singapore ­ SPB TV, a leading provider of technology solutions
for mobile, IP and OTT (over-the-top) TV presents its innovative
technologies for OTT/IP TV service monetisation through accurately targeted
ads at CommunicAsia 2013. This year at CommunicAsia and BroadcastAsia SPB
TV features one and the same topic – OTT TV and related issue of
lucrativeness. Addressing this challenge, the company will display its
award-winning technology for in-steam commercials replacement for targeted
TV ads, while COO of SPB TV will deliver a speech about TV monetisation
models at BroadcastAsia Conference.

Many TV operators in Asia face the problem of the service unprofitability.
While paid subscriptions are still effective for reaching ROI in North
America and Western Europe, Asian TV market seems to require a different
approach involving not only a smart idea but a set of advanced

For the first time in Asia Pacific region, SPB TV will demonstrate its
world-acknowledged technology for in-stream ad replacement by accurately
targeted commercials on all screens. The ad insertion is unnoticeable for
the viewers and accurately tracked by the monitoring server, allowing the
advertiser to improve the ad campaign¹s efficiency at any point.

³TV advertisements are, on the one hand very traditional, and on the
other hand the most innovative monetisation tool for a TV service. With our
own experience, we have proven that it can be an effective support to
monetisation through subscription, and also might become a sufficient way
to run your TV at a great profit,² says Kirill Philippov, CEO of SPB TV.

Fedor Ezhov, COO of SPB TV, has been invited to deliver a speech at
BroadcastAsia Conference 2013. Fedor¹s presentation will be entitled
³Effective Strategies for Multi-Screen TV: How to Engage the Audience and
Successfully Monetise the Service².
SPB TV is introducing to the CommunicAsia audience a high quality connected
TV experience featuring user-friendly TV apps for mobile, desktop and
set-top box, as well as OTT web-based version. The new SPB TV Media
Platform 5.0 contributes to the service sustainability and allows creating
one¹s own CDN (Content Delivery Network) for transferring live and VoD TV
channels across large distances.

CommunicAsia2013 is the Asia¹s largest integrated info communication
technology event for leading and home-grown exhibitors. BroadcastAsia
International Conference and Creative Content Production Conference bring
together industry experts and thought leaders in the broadcasting
industries to highlight business strategies for future broadcasting and
content production.

Both events will take place at Marina Bay Sands, Singapore, from 18 till 21
of June 2013. SPB TV Team will be available during all the CommunicAsia
show time at the stand 1Q3-13, Level 1.


About SPB TV

SPB TV is one of the world¹s leading providers of end-to-end OTT TV, IP
TV and mobile TV solutions for video content delivery to multiscreen
devices: mobile, tablet, desktop and TV. SPB TV solutions are integrated by
the largest mobile operators, including MTS, Beeline, MegaFon, StarHub,
BSNL and other device manufacturers and content owners around the world.
SPB TV is a winner of many prestigious awards in multiple categories,
including CSI Awards, TV Technology Europe STAR Awards, Russian Mobile VAS
Awards, Mobile Entertainment Awards, Google Developer Challenge, and
others. SPB TV mobile TV app ­ the company¹s own OTT TV service ­ is
available across all mobile platforms and numbers more than 20 million
users worldwide.

For more information please visit: www.spbtvsolutions.com


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